Explore

August 11th, 2025

Agenda

Headline from each GTM function

1 top metric or result since the last meeting

1 key success and why it worked

1 challenge or insight others should be aware of

1 priority/focus for next two weeks

Updates, discussions and presentations - anything you want to discuss, present, give updates on

Cross-functional Roundtable - a chance to clarify assumptions, identify overlaps, ask for functional support (avoid asking one GTM function a question that can be asked async)

Dependencies, blockers, actions - workshop any blockers and cross-functional actions needed

Copy of 11/8 GTM Scorecard

Copy of 11/8 GTM Scorecard

Function

Metric

Win

Challenge

Next 2-Week Priority

Support needed

GTM

€118,152 new SMB business (new logo + expansion)

€92,568 MM expansion

Increased focus and clarity on what our goals are as a GTM team

HR Support - the work Stefania is doing but it still seems to be the pet peeve of everyone on the team

Per team August objectives 👇🏻

Marketing

1.7M impressions from Reddit

13% MoM increase in number of keywords ranking in page 1

Direct traffic as a source has come on top, contributing a total of €139,200 in deal value

Leads down from all sources Speak to us down 14% - they are the most valuable ones

getting people to London event

validation plan for HR Support

automation and enriching work Stephen’s is doing so we will be able to have a much better idea of leads and how worth our time they are

Power Hour for London breakfast. Can everyone please get involved 🙏🏻 Get involved in Reddit please

Sales

23% increase in average closed deal size compared to the previous 20 deals (€9908 vs €8030)

€19,000 above target in July

€100k+ in opportunity created in the last weeks

Pipeline for August and Q4 both look very challenging right now

AE interviews (first one tomorrow for the US)

⁠

@Harry Cochran

⁠

and

@Max Baldock

⁠

I have included you in the process, will book a call later in the week to show you

Partnerships

Customer Success

Expansion pipeline has increased +€28.8k

We have €72k ARR in our prospect pipeline & €34.2k in proposal & commitment stages (106.2k ARR total)

New CAB roll out plan and comms ready to be signed off

LT customer signed up to customer council (6 total)

Seasonality, holidays July was a very quiet month for calls

3 key strategic HT POCs are not available for breakfast event to partake in panel

Creating a project scope for expansion pipeline forecasting

London breakfast event

Alignment & sign off on new CAB process

Finalising Customer Newsletter

BLT alignment on new CAB process & launch plan

Product team & inters for exporting product data for expansion pipeline

Support

There are no rows in this table

⁠

Copy of 11/8 Updates | Discussions | Actions

Copy of 11/8  Updates | Discussions | Actions

Person

Update

Discussion

Actions

Reddit efforts (

how-to here

⁠

)

Sustainable for everyone to spend 20 minutes a week browsing and responding to threads?

Team to engage in threads.

employee pipeline (will happen next time when Alex S is back)

Expansion pipeline: we need to find a way to extract & integrate product data to get full visibility on forecasted expansion

HR Support pipeline every monday morning in #hr-support-subs

⁠

@Rhiannon Francis

⁠

@Max Baldock

⁠

@Harry Cochran

⁠

There are no rows in this table

⁠

Roundtable discussion

Prompting questions:

What marketing or outreach activities are resonating most with the market right now?

Have we learned anything new about our product, buyers, or market behaviour recently?

Have we discovered any new, effective ways of "selling" Boundless?

Are there any changes in messaging, product, or competitive signals we should align on?

What trends are you seeing in new logos, renewals, upsells, or churn?

Copy of 11/8 Dependencies | Blockers | Actions

Copy of 11/8 Dependencies | Blockers | Actions

Person

Dependency

Blocker

Actions

Customer list

Audience for G2 review campaign

20/24 reviews have deteriorated.

Ask #1: existing reviewers update their reviews to count as a new review

Ask #2: mention the review campaign every time CS communicates with customers and directly ask them for a review.

There are no rows in this table

⁠

Cross-functional problem-solving workshop

Prompting cross-functional questions:

What’s at risk or not moving fast enough?

Where is a handoff unclear or broken?

Any cross-team dependencies (e.g. content for CS, Sales enablement, partnership playbooks)?

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.