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Cannabis Pathways

Objective(s): Improve placement results through improved strategy; create achievable lead indicators; Expand outreach efforts to the East Bay

Status: In Progress
Milestones:
💎 Call with Angela
💎 Deep dive with RT (Systems transfer)
💎 Final Invoice

Resources & Requirements

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Outreach Strategy

Key Questions
Improve Relationships with
We need to improve follow the quality of follow ups
We need to track everyone we talk to and
We need to increase our overall efforts by 50%
What new channels could we activate?
Existing investors
Old contacts
Direct messaging on social
Incubator applications
Should we activate a cold outreach strategy?
Yes, JLR cold strategy

Outreach Materials

Key Questions
What are our current materials for fundraising
Primary Deck
Data Room
Financial Model
IP List
CAP Table
Do we need additional materials?

Pitch

Key Questions
How do we improve our pitch?
Create a 3 min version (see in resources)
Tighten up 15 min presentation (use loom to practice)


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