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ATHENA
Season 2 (metrics)
01 Objectives
02 Areas (hubs)
03 Resources (kits)
04 Archive
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Cannabis Pathways
Objective(s):
Improve placement results through improved strategy; create achievable lead indicators; Expand outreach efforts to the East Bay
Status:
In Progress
Milestones:
💎 Call with Angela
💎 Deep dive with RT (Systems transfer)
💎 Final Invoice
Resources & Requirements
Outreach Deck
Asana Tasklist
Store CRM
Intern CRM
MOU Template
Partner List
Email Templates
Intern Reports
Report link
Outreach Strategy
Key Questions
Improve Relationships with
We need to improve follow the quality of follow ups
We need to track everyone we talk to and
We need to increase our overall efforts by 50%
What new channels could we activate?
Existing investors
Old contacts
Direct messaging on social
Incubator applications
Should we activate a cold outreach strategy?
Yes, JLR cold strategy
Outreach Materials
Key Questions
What are our current materials for fundraising
Primary Deck
Data Room
Financial Model
IP List
CAP Table
Do we need additional materials?
Pitch
Key Questions
How do we improve our pitch?
Create a 3 min version (see in resources)
Tighten up 15 min presentation (use loom to practice)
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