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Complete Guide for Tag/Pixel Testing

1. Install Snowplow Inspector Chrome Extension

Download the Snowplow extension here:

Open link

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Once the download is completed, you will be able to see the Snowplow in the chrome extensions

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Note: You don’t need to click the Snowplow Inspector extension

2. Run Snowplow Inspector

Visit the website you’re trying to test

Once you’re in the website, right click anywhere on page and click “Inspect”

You will be able to see a pane on the right-side

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Next, click the more tabs arrow and select Snowplow

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Next, you are expected to see the Snowplow Inspector pane

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3. Testing Page Views

Let’s assume that the tag/pixel is already installed on the target website. Once the Snowplow Inspector is running, you are expected to see “Page Ping”

Hover the mouse cursor to the Page Ping and verify if it shows collector-azsx401.dmp.cnna.io as a collector

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Page Ping signifies that the tag/pixel is capturing user session data

Note: If Page Ping is not showing, it means that the pixel/tag is not properly placed or set upped

Note: If there are multiple colors on the Snowplow events, make sure to check that the collector is from collector.dmp.cnna.io

4. Testing Transactions

Proceed to the website shop page

Add items to the cart

Checkout the items that were added to the cart

Once the purchase is completed, you are expected to see the “Transactions” event data in the Snowplow Inspector pane. Hover the mouse cursor to the Transaction and make sure that the collector is from collector.dmp.cnna.io

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Click the Transaction event and you can see the details of that event. You are expected to see the total purchase of that transaction

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Transaction event signifies that the transaction/revenue is being successfully pulled by the tag/pixel installed on their website

Note: If Page Ping is not showing, it means that the pixel/tag is not properly placed or set upped

Note: If there are multiple colors on the Snowplow events, make sure to check that the collector is from collector.dmp.cnna.io

5. Testing the pixel/tag via Dashboard

Proceed to Org Config by clicking the Profile Icon on the upper-right corner and clicking the item that has 2 person-icon (Org Config)

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You will be redirected to the Org Config Page. Click the Tracking Tab

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Once the Tracking tab is clicked, you are now able to see the Tag/Pixel that was created. Select the tag and click “Test Tag”

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Wait at least 3 hours minimum and 24 hours maximum to see the changes in Page Views and Transactions (You will be required to refresh the page)

It is expected to have data count in Page Views and Transactions after waiting for 3 hours minimum and 24 hours maximum

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Done!

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