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2024 Marketing Calendar
February 2024
Month’s themes:
Holiday / Event
Celebrated in
Category
Search
Date
Holiday / Event
Celebrated in
Category
Notes
1
Feb 2, 2024
Groundhog Day
Canada
US
Other
This holiday has become known well beyond the US and Canada, and it offers a great opportunity to run fun promotions in your store or generate engagements via social media.
2
Feb 4, 2024
World Cancer Day
World
Health
3
Feb 9, 2024
National Pizza Day
World
Food
4
Feb 9, 2024
Chinese New Year’s Eve
East Asia
South Asia
China
Calendar
5
Feb 10, 2024
Chinese New Year / Start of the Lunar New Year
East Asia
South Asia
China
Calendar
Great for enagaging with audiences who follow the Chinese zodiac
6
Feb 11, 2024
Super Bowl
US
Sports
Super Bowl Sunday captures the attention of millions of people around the world, not just NFL fans. And you don’t necessarily have to sell football-themed products to capitalize on the event. Consider offering discount codes, running polls on social media, using relevant hashtags, etc. to connect with your audience.
Just remember, since the NFL has trademarked the term "Super Bowl," you can refer to it as "the big game" to avoid any issues.
7
Feb 13, 2024
Mardi Gras
World
Religious
8
Feb 13, 2024
Galentine’s Day
World
Love / Friendship
Invented by Leslie Knope, a character on the TV show “Parks and Recreation,” Galentine’s Day has transitioned from fiction to reality as an unofficial holiday that celebrates female friendship and camaraderie.
Embrace the spirit of Galentine's Day by emphasizing the importance of friendship and self-celebration.
9
Feb 14, 2024
Ash Wednesday
World
Religious
10
Feb 14, 2024
Valentine’s Day
World
Love / Friendship
Try to think outside of the box with this one and consider running a marketing campaign that celebrates all kinds of love, as well as friendships and other meaningful relationships, too. That way, you can connect with a wider audience and foster a sense of belonging and appreciation.
11
Feb 15, 2024
Singles Awareness Day
World
Love / Friendship
This one is for celebrating self-love and independence, so help those singles feel seen with your marketing campaign
12
Feb 19, 2024
Family Day
Canada
Family
Celebrated in Canada
13
Feb 19, 2024
Presidents’ Day
US
National
Federal holiday that marks the birthday of the first US president, George Washington
14
Feb 20, 2024
Love Your Pet Day
US
Pets
Give the pet parents among your audience a chance to celebrate or spoil their fur babies with fun contests and promos
15
Feb 29, 2024
Leap Day
World
Calendar
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