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All KRs DB
All KRs DB
Objective
Key result
Status
This sync update
Last sync update
Track
Parental OKR
Responsible
Contributors
Term
Initiatives connected
1
Objective 1
Increase retention from 5% to 7%
👍 On Track
Currently 6.12%
Released 3 new features with positive impact on retention.
Core
Main company OKR 1
Q1 21
@Reorder Pages
2
Objective 2
Increase trial to paid conversion from 5% to 8%
⚠️ Possible Risk
Currently 6%, a lot of experiments didn’t bring value, trying to change the approach.
Growth
Main company OKR 3
Q1 21
@Monetization upsells
3
Objective 2
Less than 3 app crashes in Q
⛔️ Failed
Already 4 crashes after growth experiments.
Growth
Main company OKR 3
Q1 21
@Cross-platform Support
4
Objective 4
Acquire 10 customers from new business MRR streams
✅ Done
12 done
Corporate
Main company OKR 2
Q1 21
@Mobile app redesign
@Gmail integration
5
Objective 4
Increase Corporate conversion from 2% to 3%
👍 On Track
Currently: 2.4%, last 0,6% looks doable cause we’ll out more efforts next sprints.
Corporate
Main company OKR 2
Q1 21
@Attachments
6
Objective 9
Increase 7-days retention from 15% to 18%
👍 On Track
Currently: 17%
Mobile
Main company OKR 2
Q1 21
@Localization for recipient view
@New Business Stream
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6
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