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FB Biz Page

🛠 2. Setting Up Meta Business Suite (Business Manager)

🔹 Access Business Manager

Click "Create Account"
Name your business & add your email
Add your new Facebook Page to the Business Manager
Add your Instagram account
Add Business Details (Legal name, Tax ID, etc.)

🔹 User Roles & Permissions

Go to “Business Settings” > “Users” > “People”
Add team members with roles (Admin, Employee, etc.)
Assign access to assets (Pages, Ad Accounts, Instagram, etc.)

🔹 Asset Setup

Create/Link an Ad Account
Set up a Facebook Pixel
Add a Payment Method
Connect Domain (for tracking + ad compliance)

📊 3. Managing the Facebook Business Account (Ongoing Tasks)

🔹 Content Management

Schedule posts via Meta Business Suite Planner
Monitor post performance (likes, shares, comments)
Create and pin featured posts
Use Metricool or Meta Planner to schedule ahead

🔹 Inbox Management

Respond to all messages & comments quickly
Set up Instant Replies & Away Messages
Use Saved Replies for FAQs

🔹 Ad Center / Ads Manager

Access via: Business Suite > Ads
Create ad campaigns (Awareness, Leads, Conversions)
Set budget, duration, audience targeting
Monitor performance: CTR, CPM, CPA, ROAS
Split test creatives or audiences
Use Facebook Pixel for retargeting

🔹 Insights & Analytics

Check Page Insights weekly
Review reach, engagement, and audience demographics
Use data to tweak posting times & content themes

⚙️ 4. Tools & Automation Recommendations

Table 1
Tool
Purpose
Link
Scheduling + Analytics
CRM + Funnel + Ads Tracking
Task Automation
Content Editing
There are no rows in this table
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