Recap
Marketing for the first time Great organic traffic and referrals Building a foundation for the future (competitors increasing and increasing budgets) and reliable marketing system Needed update but phasing marketing out makes sense - see impact of upgrades before advertising 90-Day Digital Foundation Blueprint
Main focus: Build a strong digital brand foundation and evaluate its impact on growth before introducing paid advertising.
Note on updating current website with LegWork:
It takes more effort than building a new one They don't have the taste and skills to get it to the level we are aiming for Not interested because I would be unhappy with the results
Not all staff members will be there for one day - solve with Anthony Visual directions - send before shoots