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Singleton Smile Dental x Future Practice

Recap

Marketing for the first time
Great organic traffic and referrals
Building a foundation for the future (competitors increasing and increasing budgets) and reliable marketing system
Needed update but phasing marketing out makes sense - see impact of upgrades before advertising

90-Day Digital Foundation Blueprint

Main focus: Build a strong digital brand foundation and evaluate its impact on growth before introducing paid advertising.

Note on updating current website with LegWork:
It takes more effort than building a new one
They don't have the taste and skills to get it to the level we are aiming for
Not interested because I would be unhappy with the results

Not all staff members will be there for one day - solve with Anthony
Visual directions - send before shoots


Outside 2 Sign
Front desk Sign
Screenshot 2026-02-08 at 17.21.44.png


Business Cards
Stationary
Lab coats - might delay

Agreement
Invoice

415 317 2142
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