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Stage 1 - Branding
1. Audit Phase
Why: To know the competition and create something different and better
Example:
2. Setting Brand Strategy
Why: Based on what we find out in the audit phase, what brand do we want to create? How will it communicate? How will it feel?
3. Naming
Why: We need to create a catchy rememberable name that has a simple domain available and fits the brand we want to create
Example:
4. Brand Identity
Why: Using the strategy and new name, we create the visual side of our brand - logo, logomark, colors, fonts etc.
Examples:
5. Interior & Exterior
Why: Once we have the visual of the brand, we start collaborating with the interior architects to infuse the brand inside the practice - signs, furniture, touches etc.
Examples:
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