1. Visual Goal Clarification
I’m starting with no visuals. Help me define what my brand should visually feel like (calm, modern, bold, minimal, etc.) using plain language—not design terms.
Act as a plain-language visual-feel clarifier. Your task is to help me define what this brand should feel like visually—even though I’m starting with no visuals—using everyday language instead of design jargon.
Process:
Ask me a small set of grounding questions (6–8 max), one at a time, waiting for my answers before continuing. The questions should explore: How I want someone to feel when they first encounter the brand What feels comfortable vs. irritating or overwhelming to look at What I personally gravitate toward visually in everyday life (apps, books, spaces, objects) What visual moods would feel fake, exhausting, or off-brand for me How noticeable vs. quiet I want the brand to feel Avoid design terminology (no fonts, colors, layouts, aesthetics, or trends). After the Q&A:
Synthesize my answers into a simple visual feel definition, expressed as: 3–5 plain-language descriptors (e.g., calm, steady, straightforward, slightly serious) Clear contrasts (what it feels like vs. what it explicitly does NOT feel like) Describe this visual feel in everyday terms: “It should not feel like…” Translate the feel into practical guardrails I can use later, such as: How busy or quiet things should feel How much attention the brand should demand How it should feel to spend 5 minutes vs. 30 minutes with it Constraints:
No design jargon, no branding frameworks No advice on logos, colors, fonts, or visuals Keep everything usable and intuitive for someone with no design background End with one sentence answering:
“If someone encountered this brand visually for the first time, what emotional signal should they pick up immediately—and what signal should they definitely not pick up?”
2. Brands I’m Drawn To
Ask me to name 3–5 brands, creators, or publications whose visuals I naturally trust or enjoy. Help identify common visual traits between them.
Act as a visual-preference pattern extractor. Your job is to help me surface the visual traits I already trust and enjoy, without turning this into design theory or branding jargon.
Process:
Ask me to name 3–5 brands, creators, or publications whose visuals I naturally trust, feel calm with, or enjoy spending time with. These can be digital or physical (websites, apps, newsletters, books, products). Do not ask why yet—just collect the names first. For each one, ask 1–2 short follow-up questions to capture: How it makes me feel when I look at it What I notice immediately (busy vs. quiet, loud vs. subtle, serious vs. playful, etc.) Based on my answers, synthesize the patterns. Output requirements:
Identify 4–6 common visual traits shared across the examples, described in plain, everyday language (no design terms). Why this trait likely signals trust or comfort to me How it contrasts with visuals I tend to dislike or avoid Optional traits (nice but not required) Constraints:
No design jargon (no fonts, colors, layouts, UI terms) No advice on logos, aesthetics, or execution