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The problem we are solving
A website can look great but its the messaging that we want to help our prospect solve for free. On this website for example Kredo tell us who they are and what they do but they don’t tell us about the problem they solve. Or the success we will see from them solving it.
If they speak more about themselves as a company than about the client they are not doing a good job. Do they have reviews or testimonials on the front page? Are their case studies to be read?
Is the website designed in a clean way. Does it look like they are solving an issue? Are the buttons and text easy to read?
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