The Podcast Planning Toolkit
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Script

Write the script for an upcoming episode below.
We typically see two patterns for scripting in Coda: simple and advanced. Expand each example below. 👇
Simple example

DON PAPSON: We always kid that Mr. Hershey is the original experiential marketer. Mr. Hershey in 1905 creates a town with streets named for chocolate-making regions and cities of the world. So his crossroads in this town are Chocolate and Cocoa. His streets are Trinidad, Bahia, Granada, and so on and so forth. And so Mr. Hershey creates a town based upon a vision that he has, that he wants to immerse people into chocolate.
REID HOFFMAN: That’s Don Papson, president of the M.S. Hershey Foundation. And he’s helping us picture the town of Hershey, Pennsylvania. It was founded by the famous chocolate maker as a place for his employees to work, rest, and play.
Back in 1905, the area was nothing but farmland, which was exactly what Hershey wanted.
PAPSON: He decides that because milk is a key ingredient to milk chocolate, he’s going to basically place his factory here so he’s closer to fluid milk.
And he’s creating an advantageous situation for the farmer and for himself.
Advanced example
You could also build an advanced production tracker that coordinates the script, line by line. It also counts the number of words in the script and automatically calculates an estimated time per line. This makes it easy to estimate the total episode length before recording.
Here’s a real-life example Coda’s CEO Shishir recently used for a user conference. Each row in the table is a single line. 👇
Total estimated episode length:
12 mins 15 secs

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6
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Category
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INTRO
38
SM
Shishir Mehrotra
Welcome to Block Party 2021!
-
SM
Shishir Mehrotra
I’m Shishir Mehrotra, CEO and co-founder of Coda.
1 sec
SM
Shishir Mehrotra
Some of you may remember the first Coda Block Party in 2018.
2 secs
SM
Shishir Mehrotra
We gathered our maker community at a restaurant in downtown San Francisco, and previewed the set of building blocks that we said would allow anyone to make a doc as powerful as an app.
6 secs
SM
Shishir Mehrotra
It was the first time many of the attendees had ever seen Coda. And we were still months away from them being able to use it.
4 secs
SM
Shishir Mehrotra
A lot has changed in the last three years.
2 secs
SM
Shishir Mehrotra
We came out of beta, shipped Coda 1.0 and Coda 2.0...and made over 300 improvements and features... including big organizational updates like infinitely nesting pages, collapsible content, outlines, Cross-doc...
We enriched the UI with header images, serif fonts, wide alignment, attachments, and embeds
...and supported enterprise-friendly features like hidden pages, locking, and role permissions
9 secs
SM
Shishir Mehrotra
....and you finally got dark mode
1 sec
SM
Shishir Mehrotra
The Coda community has grown exponentially too, with tens of thousands of teams making docs across the world.
3 secs
SM
Shishir Mehrotra
I know a lot of you are excited to get to the juicy product updates. And I promise I have some good stuff coming for you.
But before we get to that, i’d like to talk about a word that’s been front and center for me all year.
8 secs
SM
Shishir Mehrotra
And that word is rituals.
-
SM
Shishir Mehrotra
The first time I remember hearing it in this context was from my friend Bing Gordon.
3 secs
SM
Shishir Mehrotra
Bing, if you don’t know him, was the Chief Creative Officer at EA and has been an investor of iconic companies like Zynga and Amazon.
4 secs
SM
Shishir Mehrotra
I had the pleasure of sitting on a board with Bing, and in one meeting he rattled off an observation that really stuck with me.
4 secs
SM
Shishir Mehrotra
He said: “Every company has a small list of golden rituals.”
2 secs
SM
Shishir Mehrotra
There are 3 criteria:
They are named.
Every employee knows them by their first Friday.
And they are templated.
3 secs
SM
Shishir Mehrotra
He gave a few quick examples: Google has OKRs. Amazon has six-pagers. Salesforce has V2MOM.
3 secs
SM
Shishir Mehrotra
And I immediately thought about Coda. What is our golden ritual?
So I ran Bing’s test.
3 secs
SM
Shishir Mehrotra
One Friday I sought out the new hires who had just started that week and asked them what Coda’s golden ritual was. And the answer was universal. Every single one responded with Dory and Pulse.
6 secs
SM
Shishir Mehrotra
They’d only been employees for one week and they reported they had seen 20 different instances of it.
3 secs
SM
Shishir Mehrotra
For people who aren’t familiar...
-
SM
Shishir Mehrotra
Dory is a way to ask questions without having to interrupt each other and raise hands, and people vote on which topics they want to cover.
4 secs
SM
Shishir Mehrotra
And Pulse is a way to collect everyone’s viewpoint without having to go around the room.
3 secs
SM
Shishir Mehrotra
Dory and Pulse definitely meets Bing’s tests. It has a distinctive name. Every Coda employee knows it by their first Friday. And it’s templated.
4 secs
SM
Shishir Mehrotra
In fact, you can type /dory in Coda, to access the templates.
2 secs
SM
Shishir Mehrotra
Interestingly as one of these new hires was telling me about Dory and Pulse, she mentioned that this wasn’t memorable because it’s a better way to run meetings.
5 secs
SM
Shishir Mehrotra
She told me that Dory/Pulse represents her favorite part of Coda’s inclusive culture - how we strive to avoid groupthink and ensure great ideas can come from anywhere.
5 secs
SM
Shishir Mehrotra
So as I thought about kicking off this Block Party event, and which theme I wanted to focus on, I found myself returning to this word “Rituals”.
5 secs
SM
Shishir Mehrotra
For me, this word has become very sticky, and has driven a lot of how I personally have been rethinking the world around us. And for Coda, it’s become an anchoring point for many of our initiatives.
6 secs
SM
Shishir Mehrotra
You might have seen releases like reactions, where we took common patterns for how people drove participation and made it front and center in the product.
4 secs
SM
Shishir Mehrotra
We also saw how powerful it was for rituals to be named and templated, so we made it easy for people to build their own custom templates.
5 secs
SM
Shishir Mehrotra
But I realized that while product building blocks are important, I also found that the gap for many teams in identifying rituals was just inspiration.
4 secs
SM
Shishir Mehrotra
At the start of this year, I decided to spend my free time researching and learning about the rituals of great teams.
4 secs
SM
Shishir Mehrotra
I set a goal to collect and catalog rituals from hundreds of different teams and leaders.
3 secs
SM
Shishir Mehrotra
I reached out to past colleagues and friends who graciously offered their time to be interviewed. I asked them each Bing’s question: what’s your golden ritual?
4 secs
SM
Shishir Mehrotra
This even turned into a fun dinner series, where every other Wednesday, I asked leaders to share their rituals in a group.
4 secs
SM
Shishir Mehrotra
Honestly, the reactions were heartwarming. People were very eager to share their rituals. And I got to see first-hand that for the best teams in the world, half of their success is what they do, and the other half is how they do it.
7 secs
SM
Shishir Mehrotra
I have dozens of stories to share from this research. Let me share one of the earliest and most impactful conversations. Here’s Jenny Emick, a Design Lead at Square.
5 secs
MAKER RITUAL
15
NEW EDITOR
46
PACKS
36
FUND
12
CONCLUSION
7

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