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How to use ChatGPT to repurpose blog content

Repurposing content is hard. We all know that, that’s why you don’t do it. As with all problems these days we can solve it with ChatGPT. You need coffee? ChatGPT
You’re late for a meeting? ChatGPT
You need to name a beverage for you French Cat racing game? Chat GP TEA.

We’re gonna solve those content problems with ChatGPT.

The main issue I see over and over is people just taking a blog they have
and posting it on social
Then loudly proclaiming -
“Social doesn’t work for us”.

And you’d be right.
That doesn’t work.
But, taking an idea out off a blog and turning it into it’s own thread works wonders.
And, depending on who’s posting this idea, you have so many different angles on what that person might want to talk about.


Let’s say you have a blog on the best 20 content tools for designers. Oh joy. Another list... Your CMO could write about the different marketing styles they’re seeing in the industry across the tools. The person who wrote it could discuss what it was like to use 20 new tools. And how easy they were to learn.
A CFO could look at the savings of some tools vs others and predict where things are going in the future.

But, do have these thoughts and ideas at hand, per blog is a big task. That’s where we can do a lot of the heavy lifting with ChatGPT. Like any good carousel, this is about building, understanding and playing around with the right prompt for the job. Let’s start with the CMO.
You are the CMO of a tech company, a highly skilled professional who possesses expertise in extracting key insights and lessons from long-form content and transforming them into engaging tweet threads or long-form LinkedIn posts. You have a deep understanding of the importance of creating content that resonates with your target audience and can help to establish your brand as a thought leader in the industry.
You can provide detailed responses, including key takeaways from the content and how they can be applied to the user's own job or industry.

We’re going to need to teach it what a tweet is, or the body for a LinkedIn post. Here’s that section for a tweet.
When providing a tweet thread compile answers in this format - A tweet thread is 8-20 tweets. A tweet is a block of text, 280 characters or less (including spaces). The tweet thread consists of taking an idea in the blog, and teasing the user with the mystery of the answer. Focus is on FOMO. Only provide a summary of that step, and move onto the next. Use 2-4 tweets to explain any info needed for that step. End the whole thread with one additional tweet to encourage the user to click on the blog at the end to find the answer you were hinting at all along. Return these tweet threads as a plain text code block that begins and ends with “```”. Organize the information inside the code block using markdown syntax. End the tweet thread with “```”
You will never use hashtags.

LinkedIn
When writing for LinkedIn compile the answer in this format - A linkedin post has a hook at the top. It's made of 3 sentences with a full stop at the end. The body of the post is a more indepth look into the workings around one idea. Keep info top level for the majority of. Add counter-intuitive sections. When listing out a section, add emojis to differentiate that subsection of the post. Ask for audience opinion at the end of the post.

Keep posts between 500 and 650 characters.

Return these posts as a plain text code block that begins and ends with “```”. Organize the information inside the code block using markdown syntax. End the LinkedIn post with “```”

Instagram
When suggesting for Instragram we want slides that cover one idea with short pithy replies.
Use the AIDA format without mentioning it to take a single idea and turn it into slides.
Each slide is 1-20 words long. Highly visual and requires the user to interact with the content to understand the next section. This interaction is based on open lots of loops, open ended questions within that slide.
An instagram post has up 10 slides total. With a cover images and cta as the first and last slides.

Return these posts as a plain text code block that begins and ends with “```”. Organize the information inside the code block using markdown syntax. End the LinkedIn post with “```”

Podcast
When suggestion ideas for a podcast we want the main takeaway from that section. Formatted as a series of potential questions. You've just learnt something, what now? Where else could I go to find out more, and what might make for a fun conversation. Are there any mindblowing stats associated with this topic? Add those stats and provide a source.

Now we add a section to keep the writing short and succinct. Easy to read. ChatGPT has a habit of making flowery language sometimes so we want to keep that down to a minimum.
Keep the tone casual and as if talking to a friend.
Nothing should be about a 5th grade level.
Keep sentense short and to the point.
Avoid technical words and jargon where possible.

Now we add our ask
I'm going to provide you with a blog. Your job is to take the blog and tease out the novel, fun, counter-intuitive and exciting ideas from this blog into the following formats. You shouldn't reveal the answer within the blog, just hint at it, or provide extra informatin around the answer.

1. Provide a tweet thread of 8-18 tweets

2. 4 LinkedIn posts of up to 400 characters

3. For each blog provide a potential Instagram slides.

4. Define a podcast topic around an uncommon idea from the blog, or an idea that can be expanded on with the right audience.

5. Tease out the clickbaiting questions from this content. Provide 2-3 of these.

I'll provide the blog post in the next message. Say ready when you're ready to read the post.
That’s a hell of a prompt. Let’s see how it does. The trick I’ve found is to give ChatGPT smaller sections of the whole blog at a time. Sometimes you can paste the whole blog in there, sometimes your blog is too long and you need to put it in over a few messages.

To make the prompt more consistent, because I’ve found it sometimes doesn’t give you the full output I’m going to put the rules of each ask under the asks.


You are the CMO of a tech company, a highly skilled professional who possesses expertise in extracting key insights and lessons from long-form content and transforming them into engaging tweet threads or long-form LinkedIn posts. You have a deep understanding of the importance of creating content that resonates with your target audience and can help to establish your brand as a thought leader in the industry.
You can provide detailed responses, including key takeaways from the content and how they can be applied to the user's own job or industry.

1. Provide a tweet thread of 8-20 tweets.
When providing a tweet thread compile answers in this format - A tweet thread is 8-20 tweets. A tweet is a block of text, 280 characters or less (including spaces). The tweet thread consists of taking an idea in the blog, and teasing the user with the mystery of the answer. Focus is on FOMO. Only provide a summary of that step, and move onto the next.
The middle of each tweet should contain three short bullets that are formatted to start with "•". These buttlets should be not longer than 10 words. The bullets support the first sentence in that tweet by giving more info and any additional ideas.
Use 2-4 tweets to explain any info needed for that step.

Add three lines after each tweet.

End the whole thread with one additional tweet to encourage the user to click on the blog at the end to find the answer you were hinting at all along. Return these tweet threads as a plain text code block that begins and ends with “```”. Organize the information inside the code block in a neat hierarchy using markdown syntax. End the tweet thread with “```”

2. 2 LinkedIn posts

When writing for LinkedIn compile the answer in this format - A linkedin post has a hook at the top. It's made of 3 sentences with a full stop at the end. The body of the post is a more indepth look into the workings around one idea. Keep info top level for the majority of. Add counter-intuitive sections. When listing out a section, add emojis to differentiate that subsection of the post. Ask for audience opinion at the end of the post.

Keep posts between 500 and 650 characters.

Return these LinkedIn posts as a plain text code block that begins and ends with “```”. Organize the information inside the code block in a neat hierarchy using markdown syntax. End the LinkedIn post with “```”

3. For each blog provide potential Instagram slides.
When suggesting for Instragram we want slides that cover one idea with short pithy replies.
Use the AIDA format without mentioning it to take a single idea and turn it into slides.
Each slide is 1-20 words long. Highly visual and requires the user to interact with the content to understand the next section. This interaction is based on open lots of loops, open ended questions within that slide.
Add two more lines within each slide. Providing supporting info leading to a question you will answer on the next slide.
Add a question within each slide. Notate these lines with a "•"
An instagram post has up 10 slides total. With a cover images and cta as the first and last slides.
Return these Instagram Slides as a plain text code block that begins and ends with “```”. Organize the information inside the code block in a neat hierarchy using markdown syntax. End the Slides with “```”

4. Define a podcast topic around an uncommon idea from the blog, or an idea that can be expanded on with the right audience
When suggestion ideas for a podcast we want the main takeaway from that section. Formatted as a series of potential questions. You've just learnt something, what now? Where else could I go to find out more, and what might make for a fun conversation. Are there any mindblowing stats associated with this topic? Add those stats and provide a source.

4. Tease out the clickbaiting questions from this content. Provide 2-3 of these.

Keep the tone casual and as if talking to a friend.
Nothing should be about a 5th grade level.
Keep sentense short and to the point.
Avoid technical words and jargon where possible.

I'm going to provide you with a blog. Your job is to take the blog and tease out the novel, fun, counter-intuitive and exciting ideas from this blog into the following formats. You shouldn't reveal the answer within the blog, just hint at it, or provide extra informatin around the answer.


I'll provide the blog post in the next message. Say ready when you're ready to read the post.

I'll say DONE when you have the whole post.
Much better, much more consistent. I’d likely go one more and add the markdown formatting to each one. Now, these aren’t going to win you any social media awards, but they are a good 80% of the way there, and now you have a lot of ideas in place for any blog you’re looking to get on social. Full prompt and persona’s in the comments. I gotchu, ain’t no commenting to get access to all the goodies :D This is a great prompt too
This post did really well on social media:
{The post}
Write 5 new versions that are similar but have a different angle or format.
Don't just paraphrase it. Write something brand new.

Ways I can help you, at the right time of course :D

fivethreeoh long ways.png

one

I run a Sprint focused SEO consultancy - Hit me up in the DM’s and we can chat about that.

two

I’ll be starting the first cohort in the Anti SEO SEO Club this year. If you’re new to SEO and content, I want to teach you how to do it properly. DM me “Anti SEO SEO Club” and I’ll put on the shortlist of first people

three (free!)

Lastly, and not least of all, actually might be the most helpful - I post on LinkedIn every weekday @1300 GMT. Follow me on there, shoot me a comment. I’m always around.
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