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Agencies ready to productize their services: Instead of selling done-for-you work, you sell software subscriptions with your branding.Entrepreneurs building a local SaaS business: Targeting a specific niche (e.g., HVAC companies, real estate agents, gyms) and offering them a branded CRM they can’t live without.High-volume automation users: Agencies running complex, multi-step workflows for many clients simultaneously.Resellers looking to add margin: The markup rebilling feature alone can offset a significant portion of the monthly cost.
Setting up SaaS Mode properly (it takes effort upfront)Marketing your branded software product to a specific nicheSupporting clients on an ongoing basis
Configure SaaS Mode inside your agency account settingsConnect Stripe for automated billingBuild your pricing plans: decide on tiers, features and pricing for your clientsSet up your white-label domain and brandingCreate a checkout page or funnel to start accepting client subscriptions
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GoHighLevel Pro Plan: Features, Pricing & Review
If you’re running a marketing agency or building a SaaS business, you’ve probably heard about HighLevel’s top-tier subscription. This guide breaks down everything you need to know about the Agency Pro Plan — what it costs, what it unlocks, who it’s built for and whether the investment makes sense for your business model.
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What Is the HighLevel Agency Pro Plan?
The Agency Pro Plan (also called the $497/month plan or SaaS Mode plan) is HighLevel’s most advanced subscription tier. It’s designed specifically for agencies and entrepreneurs who want to go beyond client management and actually launch their own branded SaaS product, white-labeling the HighLevel platform under their own company name.
Unlike the Starter ($97/mo) or Unlimited ($297/mo) plans, this tier enables SaaS Mode, which is the feature that separates it from everything else. With SaaS Mode active, you stop looking like a HighLevel reseller and start operating like an independent software company.
What’s Included in the Agency Pro Plan?
Here’s a breakdown of the core capabilities that come with this subscription:
SaaS Mode
The flagship feature. SaaS Mode lets you create custom pricing plans, automate client onboarding, and collect subscription payments, all under your own brand. When a new client signs up through your checkout, a sub-account is automatically created for them. No manual setup. No back-and-forth emails.
Full White-Label Customization
You can apply your own logo, custom domain, and color scheme across the entire platform. Clients log into your branded dashboard, not GoHighLevel’s. This is critical for agencies positioning themselves as software companies rather than tool resellers.
Automated Subscription Billing via Stripe
Connect your Stripe account and set recurring billing on autopilot. Whether you charge $97/month, $297/month, or offer tiered pricing, the system handles collections, failed payment retries, and subscription management without manual intervention.
Phone & Email Rebilling With Markup
Unlike the Unlimited plan which offers rebilling at cost, the Pro Plan allows you to add a markup on phone and email usage. This means you can turn your clients’ usage costs into a profit center — charging, say, $1.20 per thousand emails when your actual cost is $0.70.
Advanced API Access
Developers and tech-savvy agencies get access to advanced API endpoints that enable deeper integrations, custom automations, and connecting HighLevel with external tools beyond what basic API access supports.
Automated Sub-Account Creation
Once SaaS Mode is configured, new client accounts are spun up automatically when someone purchases one of your plans. This reduces onboarding time from hours to minutes and allows your business to scale without adding headcount.
The Workflows Pro Plan: A Separate Add-On
It’s important not to confuse the Agency Pro Plan with the Workflows Pro Plan — they’re two different things.
The Workflows Pro Plan is an add-on subscription that handles premium workflow triggers and actions. It sits on top of whatever agency plan you’re already paying for and governs how many premium automation executions you can run monthly.
Here’s a quick breakdown of the Workflow Pro tiers:
Tier
Monthly Cost
Included Executions
Overage Rate
Free
$0
100 lifetime
$0.01/execution
Starter
$10/mo
10,000
$0.008/execution
Growth
$25/mo
30,000
$0.006/execution
Scale
$50/mo
65,000
$0.004/execution
There are no rows in this table
Premium executions include actions from premium triggers, Marketplace apps, and LC Apps inside workflows. Standard workflow steps don’t count toward this limit. Unused executions don’t roll over month to month.
If you’re running automation-heavy client campaigns, budgeting for the Growth or Scale tier is a smart move.
Agency Pro Plan vs. Unlimited Plan: Key Differences
Many agencies start on the $297 Unlimited plan and wonder when, or whether, to upgrade. Here’s what changes at the Pro level:
Feature
Unlimited ($297)
Agency Pro ($497)
Sub-Accounts
Unlimited
Unlimited
SaaS Mode
❌
✅
Automated Onboarding
❌
✅
Rebilling with Markup
❌
✅
Advanced API Access
❌
✅
White-Label Mobile App
Add-on cost
Add-on cost
Custom Pricing Plans
❌
✅
There are no rows in this table
The Unlimited plan is great for agencies that manage clients directly. The Pro plan is built for those who want to sell access to the software itself and build a recurring SaaS revenue stream.
Who Should Upgrade to the Agency Pro Plan?
This plan makes the most sense for:
If you’re still onboarding clients one at a time and managing fewer than 10 accounts, the Unlimited plan may be sufficient for now. But once you’re ready to scale and want clients to perceive you as a software vendor, not an agency, the Pro tier is the logical next step.
How Much Does the Agency Pro Plan Cost?
The Agency Pro Plan is priced at $497 per month. There’s no annual payment option listed publicly, but HighLevel regularly offers extended free trials that let you test the full feature set before committing.
If you want to try the platform with an extended trial (longer than the standard 14 days), you can access a special offer here:
This gives you more time to configure SaaS Mode, test automated onboarding, and validate your pricing before your billing kicks in.
Is the Agency Pro Plan Worth $497/Month?
Here’s the honest math: if you use SaaS Mode to sign up just 5 clients at $97/month each, you’ve covered your HighLevel subscription cost entirely. At 10 clients, you’re generating $970/month in recurring SaaS revenue from a $497 investment.
The real value isn’t just the features, it’s the business model it enables. Traditional agency work is time-for-money. SaaS businesses generate income while you sleep. The Pro plan is the infrastructure that makes that model possible inside HighLevel.
That said, it only makes sense if you’re committed to:
If you’re not ready for those commitments, the Unlimited plan is more than enough.
How to Get Started
Getting set up on the Agency Pro Plan takes a few key steps:
HighLevel’s onboarding resources, including their support articles and community, are detailed and walk you through each step. The learning curve is real but manageable.
Final Thoughts
The HighLevel Agency Pro Plan is one of the most powerful setups available for agencies that want to transition into a SaaS business model. The combination of white-labeling, automated billing, SaaS Mode, and advanced API access creates a complete infrastructure for selling software under your own brand.
It’s not the right choice for everyone, but for the agency owner who’s ready to build recurring revenue and stop trading time for money, the $497/month investment has one of the most compelling ROI cases in the SaaS tools space.
Ready to test it yourself? Grab your extended free trial here:
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