SDR Playbook

This is document is designed to onboard new SDR’s and work as a living and breathing document for their ongoing learning and development during their time at Straker.
Table of Contents
Intro to Straker
About Translations, Localization, and the Industry
SDR Role
New Business Roles
Revenue Team Roles
Straker Systems
New Business Systems
Targets, OKRs, and KPIs
Services and Products
How to Quote
Straker Positioning and USPs
Farming the Stream
BDM and BDD Support
Outbound Strategy

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