Create a finance application which can help people, who actively trade on stock marker on large scale.
#1 Understanding User Behaviour and Needs
Behavioural Insights
This people use to take large scale trades.
Do great market analysis.
Running some business / doing full time trading.
Proto Persona Fit well with this behaviours
People running their mega scale business along with investing in market.
People who are full time traders, managing their own portfolios.
People who are full time traders, giving portfolio management services to other.
Persona Picking
People who are full time traders, managing their own portfolios.
Behaviour and Preferences:
Decision-Making Style: Data-driven with a keen eye for detail, prefers to analyze trends, news, and expert opinions before making decisions.
Risk Tolerance: Moderate to high; willing to take calculated risks.
Information Sources: Financial news, research reports, market analytics, and expert consultations.
Tools and Platforms: Uses advanced trading platforms, follows market influencers, and subscribes to premium financial services.
User Goal
By understanding user's persona, the stock trading dashboard can be designed to meet the sophisticated needs of HNI investors, providing them with the insights and tools they need to make informed investment decisions.
What all parameters they look for while making trades?
Market Indicators:
Index Performance: Nifty 50, Sensex, and other relevant indices.
Sector Performance: Sectoral indices to gauge which sectors are performing well.
Market Sentiment: Overall market mood, news highlights, and sentiment analysis.