IMAGES

Search engines gather all their information from the words associated with the image

—→ files names, alt tags and captions are as important as the image itself

1. File Names

Don’t use abbreviations

—→ Use the keywords of what the image actually is

Don’t keyword stuff (put in as many keywords as possible by using synonyms)

—→ Keep your file name descriptive and informative

Don’t separate your words with underscores. Search engines will not read these as spaces, meaning all your keywords will become onelongwordmakingitunintelligible

—→ Instead-use-hyphens-to-separate-words

WRONG FILE NAMES:

Screenshot 2020-11-06 at 14.49.04.

hero-IMG_20201004_0038.jpg

cindy_sherman1.png

2. File Type

• Images should always be JPG or PNG

• If an image you are uploading is being taken from print, check the image type

• Make sure the image is coloured correctly (RGB is most compatible with screens). CMYK are the files that are used for print, these use colours that work best for a printer. When used online the colour will appear distorted

3. File Size:

IMAGE SIZE VS FILE SIZE

Image size is the dimensions of the image

File size is the space an image will take up on the server

Page load time is crucial for SEO, meaning keeping files to the right size is very important

• Adobe Photoshop has a “save for the web” option, which automatically minimises the file size while optimising image quality

STYLE (ARTICLES):

Body images (images within the body of the article): width 900px

Thumbnail (small image on the content blocks): width 2000px, 16:9 ratio

Main Image (long image at the top of the article, “header”): 1440 x 490 px

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