Ran initial campaigns after launching these platforms
No ongoing incentive, just 1-time campaign
Campaign isn’t over & we’re not removed from the site - we’re just not pushing as much traffic.
We’re still a top option in their fashion section.
This is why Surag didn’t want to remove Klarna from GA reporting.
GA YOY Performance Summary
2020 WKND Last Click Email Impact
3.65M 36 ROAS, 4.3% of total online revenue
3.4% E-com conversion rate
2021 WKND Last Click Email Impact
3.5M 35x ROAS
290,700 new email subscribers
Identification rate: 45.1%
Lookalike Module Updates
10/8 - product team implemented a cap on FN’s lookalike sends, as the spikes in sends were causing larger issues with our system that were impacting our entire client base.
The cap is currently set at 50k sends/day across all lookalike modules( new product/price drop lookalike). Lookalikes tend to be our highest send volume series, so we are actively looking for a solution to re-enable sends.
This is the highest revenue driving campaign so it’s high priority to resolve.
Will only impact revenue from new product lookalike.
Current Projects Status
Hard Markdown series update is with coding team now - should be wrapped up early next week