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Workshops & Programs


List of shoppable strategy products
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1
Brand Check
Brand Check
Project insight, Status Quo analysis
Workshop
Session
Working the Status Quo to make your brand work better and better.
Brand Strategy Assessment and Action Planning
No idea where to start or what’s next: let’s assess the status quo and find the best opportunities to act.
€3,000
Building Brands
Ideation, Brand Building
Open
Brand Need Assessment, Workshop Design, Workshop Moderation, Action Plan
2
Brand Action Creation
Brand Action Creation
Co-Creation
Scalable Sprint
From 0 or noise to something: the growing brand v0.
Building the Minimum Viable Brand: actionable and expandable.
Building Brands
Open
Brand...
1 week
3
Build the actionable brand
Build the actionable brand
Program
Building an Actionable Minimum Viable Brand
You’ve ideas, a product, a business, but you lack alignment and differentiation. Solution: Make something to fill the most important gaps, learn & iterate - and understand your blind spots.
€10,000
Building Brands
Open
4
Messaging systemizer
Messaging systemizer
Co-Creation, Ship
Workshop
So many ideas, so much to say, so little that doesn’t matter. Define, design and priotize your most important messages and stories. desired customer experiences, brand mission, messaging framework (...)
Open
Messaging Framework
5
Identify the most value customer jobs to be done
Identify the most value customer jobs to be done
Sprint
Scalable Sprint
Identify unmet needs for new business opportunities
Open
Customer Jobs to be Done
6
Growth jam
Growth jam
Workshop
Minimum Viable Business Models
Your business is thirsty - your customers or competition are evolving. Solution: invent new brand experiences
€5,000
#r4
Open
7
Purpose Provocation
Purpose Provocation
Scalable Sprint
Sketch a brand purpose
You need a purpose, but that’s such a huge challenge. Solution: Start small.
€20,000
Building Brands
Open
Co-Creation Workshop, Provocation Design, Sharktank, Roadmapping
8
Purpose Design
Purpose Design
A program is a modular solution.
Program
Define and design a Brand Purpose
€35,000
Building Brands
Open
Inerviews, Speed Purposing, Purpose Provocation, Sharktank, Brand Strategy Workshop
9
Purpose Design and Activation
Purpose Design and Activation
Initiative
10 week purpose process
Building Brands
Open
10
Creative Sparring
Creative Sparring
Ideation, Co-Creation
Workshop
Components
Creative Campaign Planning
The Creative Juices don’t flow or don’t know where to go? Solution: Give intelligent direction and spark experience ideas.
€3,000
#r4
Open
11
Trends with a view
Trends with a view
Presentation
Session
Open
12
Growth Generator
Growth Generator
Strategy Design
Program
Identify strategic opportunities
You need to know what’s the next big thing, where the most interesting horizons are? Solution: Business Potential Analysis
€20,000
Boosting Creativity
Open
Context Mapping, Trend Analysis
13
CXOS
CXOS
Strategy Define
Scalable Sprint
Marketing Plan
Open
14
Brand Builder
Brand Builder
Program
8 week program
€80,000
Open
15
BrandBoostApp
BrandBoostApp
Program
Actionable Brand - AI enabled strategy creation tool.
tbd.
Open
16
Experience Creator
Experience Creator
Program
Scalable Sprint
A set of Brand Experience Experiments
Marketing plans & strategies lack execution. Marketing teams drown in slides, but miss concrete Marketing Activities to drive Strategy. Solution: An external perspective that assesses and prioritizes strategic potentials in a minimum viable time frame - and enables execution. Solution: Get real
Open
Strategy Assessment, Marketing Capability Checkup, Creation Workshop, Define Workshop, Action Plan
17
People Empathy Sprint
People Empathy Sprint
Zielgruppen definieren, verstehen, finden und connecten.
Customer Understanding & Job Definition
You don’t know the underlying drivers of relevance and future needs of your audience. You don’t know your audience at all? Solution: Get in touch and understand what drives them.
€8,000
Boosting Creativity
Open
1 week
18
Creative powerhouse
Creative powerhouse
Open
19
Kopie von enbwyello_projektplan_v2
Kopie von enbwyello_projektplan_v2
Open
20
Research Guide ( WIP)
Research Guide ( WIP)
Content Tool
Open
21
Alignment Workshops
Alignment Workshops
Open
22
Go Project Go
Go Project Go
Project Planning
Open
23
Un-stuck it
Un-stuck it
Co-Creation
Sprint Program
Moving on is possible.
Crystallize existing strategy work into actionable creative or brand strategies.
Stuck in the strategy process? Info overkill? Too many options. A fresh perspective, a professional assessment and a guided design and decide approach will turn opportunities and possibilities into a set of prioritized actions towards brand experiences.
#r4
Building Brands
Open
24
Sales Pitch Deck
Sales Pitch Deck
Strategy Story Design
Components
Sales pitch presentation
Open
25
Brand Story
Brand Story
Design
Components
Brand pitch presentation
Building Brands
Open
26
Brand Day
Brand Day
Understanding potentials, identifying problems and opportunities to increase the power of your Marketing through technology.
Open
27
Tech Session
Tech Session
Workshop
Session
Program
dad
Implemeenting
effectiveness, time...
Realising Plans
Open
28
Automate
Automate
More, easier, better Marketing.
Assess marketing processes and identitfy low hanging fruits for (tech) enabled business process automation.
Open
29
Value Propping
Value Propping
Open
30
Creative Works
Creative Works
Ideation
Workshop
Session
5 Kreativkonzept, bereit für Exekution
Open
31
Show Culture
Show Culture
Insight
Workshop
Session

From hype to matter.

Decoding emerging culture, tech & behaviors to shape zeitgeist in a brand equity building way - instead of free riding trend waves.
Understanding and catching up with the speed of culture.
Open
Cultural Analysis, Technology Trend Mapping, Foresight, Consumer insight
32
Get it done buddy
Get it done buddy
Implementierung, Support und Management für Kreativprozesse
Open
33
Speed Purposing
Speed Purposing
Session
Workshop
Alpha Purpose Statement + Alpha Vision Statement
Building Brands
Purpose Design
Open
34
Purpose interviews
Purpose interviews
Session
Employee involvement insights
Wir führen strukturierte Gespräche mit wichtigen Mitarbeitern, um Erkenntnisse und Involvement zu schaffen.
Building Brands
Purpose Design
Open
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Creativity for Market Domination:
4 Spielfelder

Insight & People: Menschen verstehen schafft Wachstumsmöglichkeiten

Brand & Purpose: Eine starke Marke ist der entscheidende Wettbewersbvorteil


Idea & Exerience: Kommunikationsdesign erhöhrt Resonanz und Marge


Creative Process: Originelle Problemlösungen entstehen durch den Mix aus richtigen Menschen und Methoden


“Instead of spending all your time building the perfect plan, the best thing you can do now is to try to ship something within one to two weeks,” she says. “This is probably the biggest shift in the way marketing teams tend to operate.”



Framework Alpha Strategy Workshop
Präsentation Purpose Provocations und Definition von Iterations-Wishlists und Synergie-Ansätzen für Projektfortsetzung.
Ergebnis: Alpha Purposes + Iterations + Next Step Definition

Framework: Purpose Provocations
Strategisches Territorium; prototypisch für die weitere Ver- und Ausarbeitung umgesetzt.
Ergebnis:



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