Useful Resources

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Useful Resources

Product

Google Play Console / ASO

A guide to the Google Play Console

https://medium.com/googleplaydev/a-guide-to-the-google-play-console-1bdc79ca956f⁠

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Good basic articles that explains the most basic concept and mechanics:

https://drive.google.com/file/d/1BawpUwaZ2zD4-WnbzuOCvFI3rTrWz1Ck/view?usp=sharing⁠

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How to Optimize Your Google Play Store App Details Page⁠

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Understanding your Play Store Traffic to Design Impactful CRO Experiments⁠

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Building a Systematic Process for ASO With the CRO Loop⁠

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Analytics

About basic metrics to track:

14 Key Metrics You Need to Track for Your Mobile App⁠

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Mobile Growth Stack’s intro to analytics:

Minimum Viable Analytics⁠

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Intro to Facebook analytics:

How to Use Facebook Analytics to Understand User Behavior⁠

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Firebase

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Introduction to Firebase - CodinGurukul⁠

- ten lub jeden z innych artykułów z Medium (jest kilka takich przekrojowych) w ramach intro

O funkcjach Firebase:

https://firebase.google.com/products#grow-products⁠

(głównie sekcja “Grow”; pod każdym z produktów odnośnik “Learn more” do szczegółów)

Retention

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Increasing Retention With Push, In-App & Email [Part 1]⁠

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Increasing Retention with Push, In-App and Email Part 2: Developing a Mobile CRM Strategy for Retention⁠

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Messaging

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How to Build a Kick-Ass Notifications System⁠

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A beginner's guide to in-app messaging⁠

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https://medium.com/busuu/designing-push-notifications-that-dont-suck-af6aaa0ea85⁠

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Feedback

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https://ballparkhq.com/templates⁠

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Newsletters

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https://www.lennysnewsletter.com/⁠

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