Let’s do this 💪
Welcome to a guide on how to run a digital campaign for your local group (or for anyone)!! Digital advocacy in today’s world is an essential tool in your bag to create change anywhere where Internet is accessible, and we’re here to help, whether that be to help you find groups in your area to partner with or to provide you steps to run a successful campaign.
What’s digital organizing?
Digital organizing gives us the ability to foster offline relationships en masse by leveraging online platforms and tools like Facebook, Twitter, and Instagram.
Digital organizing is an organizing tool. At the end of the day, you still need to create personal relationships with people.
Digital organizing gives you the ability to reinforce offline pushes.
Digital organizing work is about establishing, maintaining, and amplifying a presence online to organize people to take action.
People have different abilities, schedules, or barriers to overcome, digital organizing is a way of working that allows
more people to get involved in campaigns/projects.
What’s digital campaigning?
If organizing is about building our collective muscle, then digital campaigning is about flexing our muscle/power.
It’s about a group of people putting pressure on a bad actor or movable campaign target.
Using an array of online channels, digital tools, and storytelling to inspire people to take action and turn the resources they have into the power they need to make the change they want.
is a path a supporter may take as the participate in a particular campaign. Supporter journeys are used in designing campaigns to identify different ways to enable supporters to achieve their goal as quickly and easily as possible.
The four steps ☑️