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Pitch Deck

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GRAC Pitch Deck.pptx

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Title

CACCA - Continous Compliance Assured

Turning Compliance into a Strategic Advantage ;)

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The Problem

The Compliance Scramble: A Costly and Chaotic Burden

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Compliance management remains a critical pain point for organizations across industries, draining resources, disrupting operations, and risking regulatory exposure.

Increased Costs:

Tedious Exercise:

Regulatory Non-Compliance Risks:

Eroded Trust:

Operational Disruption:

Organizations try to have one or more certifications to showcase to the world that they are following industry standards & regulatory guidelines in their products and services.

Too often, regulators are seen as the villain, a source of endless compliance headaches. But in reality, their directives are designed to mature business operations and protect everyone involved.

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The Problem

Business Impact of Compliance Challenges

Increased Costs:

Significant overtime and consultant expenses pile up during last-minute audit preparations, straining budgets. Organizations often need to hire additional staff or external experts to fill expertise gaps, further escalating costs.

Lost Productivity:

Teams lose countless hours to manual status tracking, evidence gathering, and redundant rework, diverting focus from core business priorities. This inefficiency slows down critical processes like product releases and customer deals.

Regulatory Non-Compliance Risks:

Gaps in policy implementation and outdated risk visibility can lead to violations of standards like ISO 27001 and PCI DSS, exposing organizations to fines, penalties, and legal repercussions.

Eroded Trust:

Boards, customers, and auditors lose confidence when compliance posture isn't credible or readily available, impacting partnerships and market credibility. Repeat audit findings and escalations signal systemic issues to stakeholders.

Operational Disruption:

Audit fire drills and team churn create chaos, interrupting workflows and causing missed deadlines. The lack of continuity during staff changes exacerbates these disruptions, resetting progress and context.

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The Solution

CACCA: Continuous Compliance Without the Audit Scramble

CACCA (Continuous Audit Continuous Compliance & Assurance) is the transformative platform that turns compliance from a reactive, chaotic burden into a predictable, proactive rhythm.

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End-to-End Policy Adoption & Clarity:

From Policies to Practice, Consistently:

Always-On Compliance and Risk Insight:

Built-in Audit Management & Assurance:

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Delivery Models

CACCA offers flexible deployment options to suit diverse business needs & IT environments

CACCA Assure

SAAS Bundle

A plug-and-play model for organizations seeking immediate compliance enablement with minimal setup and zero integrations.

Monthly & Annual Billing

Cost:

Unit Economics:

CACCA Shield

SAAS Hybrid

Combines SaaS convenience with enterprise integration for mid-to-large organizations using systems like Jira, ServiceNow, and IAM tools.

Monthly & Annual Billing

Cost:

Unit Economics:

CACCA Core

Enterprise On-Prem

Deployed entirely within the customer’s infrastructure, ideal for highly regulated sectors requiring data sovereignty and advanced customization.

Monthly & Annual Billing

Cost:

Unit Economics:

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The Solution

Core Value Proposition

Designed for organizations across industries like SaaS, FinTech, BFSI, Healthcare, and Manufacturing, CACCA bridges the gap between policies, assets, audits, and risks, delivering an always-on compliance backbone.

End-to-End Policy Adoption & Clarity:

Make every policy actionable and visible across assets and teams. Leaders see exactly what’s implemented, and where—eliminating blind spots and ambiguity.

From Policies to Practice, Consistently:

Turn policy direction into day-to-day execution with clear ownership and cadence. Work gets done on time and to standard—not just documented.

Always-On Compliance and Risk Insight:

Know your true posture at any moment with live visibility into compliance status, emerging gaps, and material risk—so you can prioritize action before issues become findings.

Built-in Audit Management & Assurance:

Plan, run, and govern audits in one place with reviewable outcomes and clear ownership—delivering audit-grade assurance any day, without the last-minute scramble.

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Why Now

Market Momentum shaping Demand

Global & Regional Regulatory Tailwinds:

Governments and bodies tightening standards with ISO 27001, PCI DSS, GDPR, and India's DPDP Act, requiring real-time oversight and evidence.

Penalties soaring into millions; EU, US, APAC mandate frequent reporting, especially in BFSI/FinTech (SEBI, RBI, FINRA) and Healthcare (HIPAA, data residency).

Drives need for system-driven solutions like CACCA for continuous adherence and audit-ready trails.

Quality & Security Shift to Continuous Oversight:

Rising cyber threats and hybrid work expose asset gaps, pushing industries beyond episodic audits to real-time visibility and risk management.

Businesses seek quality and security consciousness to protect data and integrity, a demand CACCA meets with its always-on compliance loop.

Customer Demand for Certification & Quality:

Beyond regulations, customers demand certifications to ensure service/product quality across SaaS, Healthcare, and BFSI.

Businesses must show credible, on-demand posture to build trust and secure deals, driving need for CACCA’s comprehensive validation platform.

Global and Regional Regulatory Tailwinds:

Governments and international bodies are tightening data protection and security standards with frameworks like ISO 27001, PCI DSS, GDPR, and emerging laws such as India's Digital Personal Data Protection (DPDP) Act, imposing stricter requirements for evidence, accountability, and real-time oversight. Non-compliance penalties are soaring into millions, while regions like the EU, US, and APAC mandate frequent reporting, especially in sectors like financial services (BFSI, FinTech, Payments) under SEBI, RBI, and FINRA scrutiny, and healthcare with HIPAA and data residency rules, compelling organizations to adopt system-driven solutions like CACCA for continuous adherence and audit-ready trails.

Quality and Security Consciousness → Shift to Continuous Oversight:

Beyond regulatory mandates, there’s a growing industry shift toward quality and security consciousness, driven by rising cyber threats and post-pandemic hybrid work models exposing asset-level gaps. Businesses are moving from episodic audits to continuous oversight, seeking real-time visibility and proactive risk management to protect data and maintain operational integrity, a demand CACCA uniquely meets with its always-on compliance loop.

Customer Demand for Certification and Quality:

Beyond regulatory pressures, customers are increasingly demanding certifications and proof of compliance to ensure quality in services and products. This trend, evident across industries like SaaS, Healthcare, and BFSI, pushes businesses to demonstrate credible, on-demand posture to build trust and secure deals, further driving the need for a comprehensive platform like CACCA to validate and showcase compliance maturity.

Global Regulatory Tailwinds:

Governments and international bodies are tightening data protection and security standards, with frameworks like ISO 27001, PCI DSS, GDPR, and emerging laws like India's Digital Personal Data Protection (DPDP) Act imposing stricter requirements for evidence, accountability, and real-time oversight. Non-compliance penalties are soaring, with fines reaching millions for violations, compelling organizations to seek system-driven solutions that ensure continuous adherence and audit-ready trails.

Regional and Industry-Specific Mandates:

In regions like the EU, US, and APAC, regulators are mandating more frequent reporting and transparency, particularly in sectors under heavy scrutiny. For instance, financial services (BFSI, FinTech, Payments) face rigorous oversight from bodies like SEBI, RBI, and FINRA, requiring granular control over policy implementation and risk management. Similarly, healthcare must comply with HIPAA and evolving data residency rules, pushing for tools that provide credible, on-demand posture.

Quality and Security Concioiusness → Shift to Continuous Oversight:

Traditional annual audits are no longer sufficient as regulators and customers demand ongoing assurance. Frameworks are evolving to require real-time monitoring and proactive risk mitigation, creating a compliance environment where episodic efforts result in repeat findings, escalations, and reputational damage. This shift amplifies the need for platforms like CACCA that automate policy-to-asset traceability and maintain always-on readiness.

Customer Demand

Narrative should be beyond regualtory pressures customers are also demanding certification to ensure quality in services and products.

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Why Now

Market Momentum shaping Opportunity

Gartner Predicts Legal and Compliance Department Investment in Governance, Risk, and Compliance Tools Will Increase 50% by 2026

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Source: Gartner⁠

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CACCA operates in a vast and rapidly expanding market for compliance and risk management solutions, driven by escalating regulatory complexity, digital transformation, and increasing cybersecurity threats.

Our conservative market estimates focusing on companies with $10 Million within the industries - Finance, Healthcare, IT/ITES & Manufacturing in English speaking countries indicate:

Conservative TAM:

403,805 Accounts

$2 Billion ($ 2,019,025,000 Value estimating ARPA @ $5000)

Conservative SAM:

Number of Accounts

Value

Conservative SOM:

Number of Accounts

Value

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Milestones for the next 5 years

Past Achievements: Beta launch completed, 5 pilot customers secured (names if we can mention), product & key integrations developed and initial team assembled for product and sales enablement.

Future Goals (Net New Logos/Customers):

2026-27 (Year 1): 450 customers, establishing a strong India-first base.

2026-27 (Year 2): 1,000 customers (additional 550), initiating international expansion.

2026-27 (Year 3): 1,500 customers (additional 500), scaling presence across regions.

2026-27 (Year 4): 2,500 customers (additional 1,000), deepening market penetration.

2026-27 (Year 5): 4,000 customers (additional 1,500), targeting market leadership in key segments.

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Go-To-Market

CACCA's GTM plan is dual-pronged, integrating a marketing-led strategy for direct leads with a partner-led approach for leveraged distribution. Both utilize end-to-end funnels (MQLs to SQLs to Customers) with performance scores for real-time evaluation. We project steady growth in customers and active partners from Year 1 to Year 5, backed by detailed planning and conservative assumptions for scalability.

Marketing-Led GTM Plan

This strategy emphasizes digital tactics to build awareness and nurture leads, targeting our Ideal Customer Profile (ICP) across regions with cost-efficient, high-ROI activities.

Key Activities: SEO for organic reach, SEM for high-intent leads, Social Media Ads/Content for engagement, Webinars/Events for qualification, and Outbound ABM for high-value accounts.

Execution: Phased team ramp-up (marketing managers, ads specialists) with budgets aligned to lead volume and conversion metrics (e.g., MQL-to-SQL rates).

Partner/Distributor-Led GTM Plan

This model leverages an ecosystem of partners (VARs, SIs, MSPs, Compliance Firms) to extend reach and accelerate sales through collaborative funnels.

Key Activities: Targeted Ads focusing on partner’s accounts for awareness, Webinars/Events for shared leads, and Demos/Sales Discussions for conversions.

Execution: Recruit active partners (Y1: 90, Y5: 490) with Partner Development Managers (PDMs) ensuring activation and support, following an AIDA (Attention, Interest, Desire, Action) model to drive conversion.

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Product Roadmap

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