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SOPs - Standard Operating Procedures

Video Production

1. Client Discovery and Briefing

1.1 Initial Meeting and Project Definition:

Schedule a discovery session with the client to understand project objectives, target audience, and desired outcomes.

Use a detailed questionnaire to gather specific information:

Purpose of the video (e.g., promotional, educational, testimonial).

Target audience demographics and preferences.

Key messages and call-to-action (CTA) requirements.

Preferred video length, style, and tone.

1.2 Gather Client Assets and References:

Request existing brand assets (logo, color palette, brand guidelines) from the client.

Ask for references or examples of videos they like or wish to emulate.

2. Video Concept Development

2.1 Brainstorming and Creative Brief:

Convene a brainstorming session with the video production team.

Develop a creative brief outlining the video concept, storyline, and visual style.

Define key elements such as script, storyboard, and production requirements.

2.2 Scriptwriting and Storyboarding:

Assign scriptwriting tasks to copywriters based on the approved creative brief.

Develop a detailed storyboard illustrating the video's visual sequence and key scenes.

Present the script and storyboard to the client for feedback and approval.

3. Pre-Production Planning

3.1 Production Schedule and Logistics:

Create a detailed production schedule outlining key milestones and deadlines.

Secure necessary resources including filming equipment, props, and locations.

Obtain any required permits or permissions for filming at specific locations.

3.2 Casting and Talent Selection:

Find someone who will fit in the acting role (if required)

4. Production Phase

4.1 Filming and Video Capture:

Coordinate filming sessions according to the approved production schedule.

Ensure all necessary shots and scenes are captured as per the storyboard.

Direct talent and crew to achieve desired performances and visuals.

4.2 On-Set Management and Quality Control:

Monitor filming progress and address any issues or challenges promptly.

Conduct regular quality checks to ensure technical standards and creative vision are met.

Capture additional footage or retakes as needed to enhance video quality.

5. Post-Production Editing

5.1 Video Editing and Post-Production:

Transfer raw footage to editing software (e.g., Adobe Premiere Pro, After Effects).

Edit video sequences, add visual effects, graphics, and sound elements.

Incorporate music, voiceovers, and transitions to enhance storytelling.

5.2 Client Review and Revisions:

Present the rough cut of the video to the client for initial feedback.

Incorporate client revisions and fine-tune the video based on feedback.

Iterate on edits and revisions until the final video is approved.

6. Finalization and Delivery

6.1 Color Grading and Audio Mixing:

Apply color correction and grading to ensure visual consistency and mood.

Mix audio elements (music, voiceovers, sound effects) for optimal clarity and impact.

6.2 Export and Format for Delivery:

Export the final video in appropriate formats (e.g., MP4, MOV) for various platforms.

Prepare additional deliverables such as subtitles, captions, or alternate versions as needed.

6.3 Client Approval and Distribution:

Present the final video to the client for approval.

Obtain sign-off and deliver the video assets via secure file transfer or preferred delivery method.

Provide guidance on video distribution strategies and implementation.

7. Post-Project Evaluation and Documentation

7.1 Project Debrief and Evaluation:

Conduct a post-project review meeting with the team to discuss successes and areas for improvement.

Document client feedback and project insights for future reference and continuous improvement.

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