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What is WhatsApp Cloud API?

WhatsApp Cloud API is a cloud-based solution for businesses to integrate WhatsApp with CRM systems. Hosted on Meta’s servers, it simplifies the setup process, reduces costs, and provides faster access to new features without relying on third-party providers.
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Comparison of WhatsApp versions

Feature
WhatsApp Lite
WhatsApp Business App
WhatsApp Business API (On-Premise)
WhatsApp Cloud API
Purpose
Personal communication
Small businesses (manual customer management)
Large businesses with self-hosted API
Large businesses with Meta-hosted API
Mass Messaging
❌ No
❌ Limited (broadcast to 256 contacts)
✅ Yes (via templates)
✅ Yes (via templates)
Multi-User Support
❌ No
❌ Up to 5 devices
✅ Unlimited (via API)
✅ Unlimited (via API)
Hosting
Meta (WhatsApp app)
Meta (WhatsApp app)
Business must host API
Meta (cloud-based)
API Maintenance
❌ No API
❌ No API
Manual updates required
Automatic updates by Meta
Setup Time
Instant
Instant
Complex, takes time
Fast and simple
Cost
Free
Free
Hosting & per-message fees
Pay-per-message (no hosting costs)
Security
End-to-end encryption (Meta)
End-to-end encryption (Meta)
End-to-end encryption (by service provider)
End-to-end encryption (Meta)
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Why Cloud API is the Best Choice for Businesses

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✅ No third-party providers – Direct integration with Kommo means instant access to new WhatsApp features. ✅ Lower costs – No additional fees for third-party providers like Gupshup, only pay-per-message fees directly to Meta. ✅ Faster and easier setup – No need for complicated self-hosting like with On-Premise API. ✅ Automatic updates – Meta handles all API updates, reducing maintenance work. ✅ Better analytics – Kommo gets direct access to Meta’s reporting tools for improved business insights. ✅ Scalability – Businesses can handle large volumes of customer interactions seamlessly.
WhatsApp Cloud API is the most efficient and cost-effective solution for businesses that want to integrate WhatsApp with CRM systems. It eliminates unnecessary intermediaries, ensures stability, and provides an optimized customer experience.

Key Features

Automation and Integrations:
Easy integration with lead profiles, allowing seamless communication within client workflows.
Compatibility with Digital Pipelines for streamlined sales processes.
Salesbot integration for automating sales interactions.
Broadcast functionality for reaching multiple customers simultaneously.
Versatile Messaging Options:
Send:
Text messages, media (photos, videos, documents, and audio), templates, interactive messages (quick reply buttons, list messages), stickers, and voice messages.
Receive:
Text messages, media, location and contact sharing, stickers, voice messages, and replies to see which message the client is referring to.
Message Tracking and Monitoring:
Ability to track message statuses (sent, delivered, read, error).
24-hour countdown timer for messages sent within the initial 24-hour window.
Customize pipelines and source names for better organization.
Connect multiple phone numbers to manage outreach.
Advanced Analytics:
Detailed statistics on conversations, messages, and templates, categorized by free tier, paid conversations, and templates’ performance.
Enhanced monitoring of message costs and usage.
Notifications:
Notifications about template status updates, and alerts about low balance, approved templates, and changes in messaging limits.

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