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Alex Hormozi x Enzo Carasso

Campaign Strategy

In July 2023, we joined forces with

Acquisition.com⁠

to run our biggest campagin to date.

We gathered 150,000 contacts that fit the exact ICP of Alex Hormozi and sent 600 000 emails in 5 weeks. You can see the results below.

Here is a sample of Email 1 and some of the copy we used. Happy to run you through our strategy campaigns on a call.

For business owners: This book shows how to build a $100M Leads Machine using 8 core frameworks. They should both optin for the event to see how it is advertised, and attend. To both learn through demonstration - and for the actual book itself to help them do the same. For new entrepreneurs (or people wanting to start): This book helps anyone start their own business. It shows you how to get your first 5-paying clients for any product or service. (Plus, how to raise your prices and when to do so.) For marketers: This will likely be one of the largest non-fiction books of the year. You’ll see ads, emails, affiliates, and maybe some records broken. There is some meta behind-the-scenes content. So for anyone taking part and participating you will learn something. You’ll also want to start presenting earlier so that people who are on your list or audience get attributed to you versus someone else who advertises to them before you. If they’re gonna go either way, might as well be credited to you.

Example of email sent during the campaign

Email 1.a: LinkedIn with mention Sales, Business Development, Revenue, Strategy, Leads, SDR, Account Executive, Marketing, Growth,

Custom Variables

{{firstname}} - Glad to see another listener of {{podcast_name}}, it seems that you are selling to {{customers_they_target}} and helping them with {{how they are helping them}}.

Can I send you the framework Alex Hormozi uses to get 20,000 leads per day? He was actually in episode {{podcast_episode}}.

Entirely free, of course.

Signature

PS: He is launching his new book, $100M leads, and gave me access to 2 special unreleased chapters, I’ll send them your way as well.

Results

We sent 500,000+ emails - 6978 leads showed up to Alex's book launch - $100M Leads - all this using cold emails.

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