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1
Growth & Strategy
Books
The $100 Startup
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Chris Guillebeau
https://www.amazon.com/100-Startup-Reinvent-Living-Create/dp/0307951529/ref=sr_1_2
This book is a great reminder of how ordinary people can build solid livings, and is a mindset we want to embody as a team.
1/25/2022
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2
Product Development
Books
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore
Our team thinks of this as the bible for bringing cutting-edge products to larger markets.
1/25/2022
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3
Tools & Enablement
Books
The Elephant in the Brain
Hidden Motives in Everyday Life
Kevin Simler, Robin Hanson
Because our hidden, unconscious motives and drives ultimately affect how we work, we think this book is a great place to start when thinking about how we can help one another grow and succeed.
1/25/2022
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PR
Polly Rose
SC
SiNing Chan
4
Growth & Strategy
Books
Breaking Windows
How Bill Gates Fumbled the Future of Microsoft
David Bank
Reading up on the history of a large company, like Microsoft, can help us discuss the way we see our leadership style and our company vision.
1/25/2022
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SC
SiNing Chan
5
Product Development
Books
Payments Systems in the U.S. Third Edition
A Guide for the Payments Professional (Kindle)
Carol Coye Benson, Scott Loftesness, Russ Jones
This is the “bible” of payments: a textbook overview of how wires, ACH, checks, and credit cards work and the pros and cons of each. In fact, we love this book so much we had the author join us for a coffee break last month.
1/25/2022
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PR
Polly Rose
6
Product Development
Podcasts & Videos
A powerful idea about ideas — Alan Kay
Alan Kay, in this talk, shares some interesting techniques for teaching kids by using computers to illustrate experience in ways (mathematically and scientifically) that only computers can.
1/26/2022
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7
Growth & Strategy
Podcasts & Videos
Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders
We think this convo between Mike Maples Jr’s and Geoffrey Moore helps us as founding team members come up with a list of core principles, as well as a list of critical mistakes to avoid.
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1/26/2022
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SC
SiNing Chan
SiNing Chan
sining@coda.io
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1/25/2022
SC
SiNing Chan
Breaking Windows
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1/25/2022
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SiNing Chan
Payments Systems in the U.S. Third Edition
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1/25/2022
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SiNing Chan
The Elephant in the Brain
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