Our project doc is designed to centralize an entire project story in a single document - from kickoff to marketing to scorecard narrative learnings. This doc should grow as the project continues, and should be an up-to-date repository for all information about a project.
To Use This Doc
Copy the doc using the dropdown menu in the document title
Rename your doc using the titling structure [Concept Name] Project Name
Tier documentation showing size of launch and reasoning.
Use this as one central document for your kickoff and keep it updated throughout the project with decisions, risks, etc
Documents decisions made throughout the course of the project, why they were made, and who decided. (There's also a view of this on the Project Overview page.)
Documents risks raised throughout the course of the project, why they were raised, and how they were resolved. (There's also a view of this on the Project Overview page.)
Master table for scorecard metrics, set with targets and measured with actuals for days 7, 30, and 90. (There's also a view of this on the Project Overview page.)
A record of meeting notes and thought documents relevant to the project progression.
For people looking for the high-level view of the marketing plan.
For channel owners. Includes launch calendar, positioning, channel progress tracker, and customer journey.
Shows when every channel is going live. Used for managing timeline day of launch.
Approved customer-facing language used to describe feature.
Area for PMM to manage underlying data.
Templates for the emails sent to communicate a release to the broader company. Store the text of your emails here. There are also templates used to report insights and actions once a project has launched, based on scorecard metrics.
By Liz, Senior Product Marketing Manager