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Brand Guide
Brand Guide
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Tone & Voice

Transparent

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We are open about as many things as possible. We work to build trust to create productive, long-lasting relationships.
This means being open about our decisions and the factors that influence them. We do not share anything that users have shared with us in confidence. Sharing private user information violates the trust that we want to develop.
We share what we do, including
our open source software
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, and why we do it. We do not share private data.

Be public by default

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When there’s space, share the reasons for decisions and options. When there are problems, clearly communicate how we are working to fix them.

Make consequences clear

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Use clear language and present clear consequences (don’t add fluff around them).

Be honest

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Never lie to anyone for any reason.
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