Podcast Closing Secrets

Lesson 3: The Filter

Lesson Overview

Get clear on your podcast identity pillars which targets and filters your audience and guests to only capture your ideal clients

Lesson 3: The Filter

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Since your podcast is a business, and the point it so attract more customers, we want to clearly attract our ideal client through clear and strategic podcast identity pillars:
• WHO: Who is your show for? (Audience)
​• WHERE: Where are you taking them? (Result)
​• WHAT: What will you talk about? (Theme)
​• WHY: Why should they listen? (Unique)
Getting clear on this turns your show into a filter which attracts the right customer and listener to you.

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