Since your podcast is a business, and the point it so attract more customers, we want to clearly attract our ideal client through clear and strategic podcast identity pillars:

• WHO: Who is your show for? (Audience)

• WHERE: Where are you taking them? (Result)

• WHAT: What will you talk about? (Theme)

• WHY: Why should they listen? (Unique)

Getting clear on this turns your show into a filter which attracts the right customer and listener to you.

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