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Week 1

Day 3 - Creating Your Podcasting Persona

Lesson Overview

Understand Why You Need a Podcast Persona
Find Out The #1 Secret to Sounding Awesome Behind The Mic
​What You Should Do to Beat Those Pre-Show Nerves!
​Learn How to Create Your Trailer Episode ( Just Like a Hollywood Movie Trailer )
Today we're helping you understand the importance of creating your radio persona & how to grow into your character. We also give you the outline and structure to create your trailer episode… introducing your audience into your podcast world!
OPTIONAL: We also show you how to map out your very own Hollywood podcast tour, just like the movie stars do!

How Long Should This Lesson Take?

Creating your podcast persona could take a whole session 1-2 hours. Finalizing your 4W's should take you 15-30 minutes. Writing out and outlining your trailer episode outline will take you between 1-2 hours typically. Optional: Planning out your podcast tour can take anywhere from an hour to a few days depending on how much research you want to focus on.

Homework Assignment...

Outline Your Podcast Persona
Write Out Trailer Episode & Record It ( Imperfect Action / It Doesn't Have to Be Perfect )
Write Out Your Finalized and Tweaked #PIP's
​OPTIONAL: Begin to Plan Your Podcast Tour

#TLDL - Too Long Didn't Listen

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What's a Podcast Persona? It's your behind-the-microphone Radio Persona that you want to put out to the world! Here's some of the key takeaways for creating your persona:
Kill The Stress: The #1 Way to Reduce Stress & Anxiety Before Getting Behind the Mic is to Be Silly! (Try podcasting with underpants on your head, sing at the top of your voice to your fav silly song 30 seconds before recording & make yourself laugh) Silliness releases the opposite chemicals to stress!
​Create Your Podcast Persona Vision Board: Want to get into character? Put a vision board behind your mic of all the traits you have as a Radio presenter.
​Use Clothing to Step Into Your Role: When I created my Podcast Persona, I left 'Jamie' Behind in Favour of 'Jay' who was Confident, Fun & High Energy! Jay Always Wears a Cap on Backwards, Is Wearing a Funnel Hacker Shirt & Is Ready to Go!
​Stand UP: Standing Up Makes You Sound a Million Times Better on the Microphone! Grab a Standing Desk or MY Favorite Thing... Stand your Microphone On Top of a Suitcase on a Desk! Whatever You Can Do to Increase Your Mic's Height so You're Sounding Awesome!

FAST TRACK LESSON

Creating Your Podcast Persona & Planning Your Hollywood Press Tour

Creating Your Podcast Persona & Planning Your Hollywood Press Tour

1. Why Should You Create a Podcast Persona?

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2. Creating Your Podcast Persona, Overcoming Your Pre-Show Stress & Sounding Better By Standing Up!

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3. Your Podcast Trailer Episode *Important Things to Include*

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4. Scripting Out Your Trailer Episode

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OPTIONAL: 5. Beginning To Plan Your Podcast Tour

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6. Breaking Down Your Homework Tasks & Live Examples of Trailer Episodes

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 Download The Day 3 Worksheet
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 Make a Copy > Podcast Press Tour Template (Google Sheets)
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Professional & Well Produced Trailers

Justin Long - Life Is Short Podcast Trailer

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Reid Hoffman - Masters of Scale Podcast Trailer

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Students & Their Trailer Episodes

Nathan Freitas - Creative Entrepreneur Blueprint - Intro & Trailer Episode

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Brendan Kelly - What The Funnel - Intro & Trailer Episode

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Gina Suzanne - SheGRNDS - Trailer Episode

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The WHO not the HOW

Overwhelmed with the thought of editing your trailer/intro/outro? Don't know where to start when it come to creating cover artwork? Can't imagine editing 8 launch episodes before you launch?
We've been there, and learned our lesson.

We firmly believe in the WHO not the HOW. Please refer to the Additional Packages in the section above if you'd like to outsource work to our professional and trusted team members.
Personally speaking, it takes less time for a professional to edit our podcast episodes or create graphics than it would for us to figure out how to do it...plus I know if I hire a professional it will come out better. Also the time I spent figuring it all out, could be spent making $$ doing what I'm good at. Time is money so we always outsource when we can. It's the secret to scaling.
We've created some additional packages that will help you take some work off your plate as you go through the program! See below.
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Package 1: Done For You: Podcast Cover Art, Publicity Sheet, and Professionally Edited and Mixed Intro, Outro, Trailer Episode, + Music 
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​Package 2: 8 Launch Week Episodes + 3 months of editing (20 total episodes)
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At any time you can refer to the Black Book (in the Resource Section under "Other Guides" to find more of our team members and partners we love and trust. It's basically access to our personal rolodex!

DEEP DIVE IMMERSION

1. How to Work Through Creating Your Podcasting Persona (Live Coaching Call)

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Deep Dive Immersion Time Stamps

0:02:43 Call begins
0:04:56 Talking about how to create your radio/podcast persona & how to grow into that character & how to map out your own Hollywood podcast tour & we’re going to outline and structure the trailer episodes.
0:09:38 Jamie’s story about publishing for the first time & how to get your own persona
0:14:19 Write down a list of all the things you would imagine yourself being if you
were a successful podcast host. Eg The Perfect Host
0:15:55 What are you going to do to get yourself into this mindset before you begin recording your podcast?
0:23:50 Trailers
0:27:50 Open hooks
0:29:50 Examples of existing podcast intro’s on your worksheet
0:30:40 Episode Zero Trailer & The Epiphany Bridge Format
0:46:30 Plan your podcast tour & get yourself out there, build the hype
0:53:25 Make a list of 20 episodes that you wish to get on & start reaching out to them, maybe using FB Messenger with an audio recording?
0:57:00 -----Q&A Starts-----
0:57:24 Is it a good idea to send video’s through messenger to clients?
0:57:48 What is the fastest way to find the podcast that you should be targeting?
1:04:28 Should we have reviews before we launch?
1:06:15 Discussion about the persona you need to have to be a successful podcaster
1:13:40 Discussion about the tasks for today
1:17:20 Call ends

2. Access The Guest Outreach Masterclass Training Videos In The Side Menu to Learn About the 10 Different Ways You Can Outreach to Guests.

3. Access and Use These Guest Outreach Scripts for Your Podcast Tour.

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Podcast Tour > FB Messenger Audio Outreach Script
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Podcast Tour > Instagram Video Stories Outreach Script
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Podcast Tour > Email Script
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Podcast Tour > Linked-In Script
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Podcast Tour > Lumpy Mail Technique
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