Fractional CXO • Specializing in Branding & Business Operations 781-980-0444
Education
2010
Graduation from Fontbonne Academy
Senior Social Justice Project: Environmental Racism
Jenior Social Justice Project: No More Child Brides
2011 - 2012
Anna Maria College
Sociology
2012-2013
Inner Strength Yoga Teacher Training
Employment
2014-2015
Office Coordinator for Neuropathy Clinic and Living Well Aesthetics
2014- 2022
Edna Garcia DBA Sole Proprietorship
I am a fractional Chief Experience Officer, speckling in branding, systems, and daily operations. I work best alongside CEOs and founders who need to increase their capacity for deep work & high-value partnerships.
Over six years I’ve supported a range of sexological bodyworkers, therapists, curriculum authors, e-commerce stores, neuroscience medical professors and 6-figure content marketing agency owners.
In every partnership, I design systems based on the brand and business model. Once systems are in place, I oversee the each system. I either manually complete work based on SOPs (that I often write up myself!) or automate workflows to increase productivity. My superpower is taking ideas and turning them into projects that are completed on time and on budget.
Continuing Education & Activities
2015-2016 Sovereignty School: Womxn’s Reproductive Health Education
2018 Rebloom Your Business: Trauma-Informed Training with Rachel Maddox
2018 & 2020 Jaguar & Jaguar in the Time of Cholera with Kimberly Johnson
2015-2019 Mentorship with Luciana Proaño
2020 Member of the Co-holder Committee for BIPOC Medicine Makers
2021 Full-Spectrum Doula Trainings
Techstack of Choice
I understand how to map a business model to the digital/tech components. Here are the software and platforms I am proficient in and encourage clients to use:
Shopify (e-commerce)
Leadpages (conversion pages)
Active Campaign (email management)
Community (text platform)
Meta Platform Ads (paid reach - including Instagram and Facebook)
Crafting the concept and supporting with execution. The first run of this program was paid for by participants, it’s 2nd cohort was sponsored by Lululemon. I was involved in allocating funds and creating a fundraising deck for future sponsors.
Handling everything from invitations to speakers, collecting all necessary information, tech-set up, email sequence, promotion, and completion with CSV delivery.
Reclaiming Your Body 2019
A sold-out online retreat with 10 guest teachers. Audience was primarily a doula and birth-worker student base. This 8-week marketing campaign, 3-day event, and follow-up was a vital part of filling a future online course for birth worker certification. I handled creative direction, design of marketing assets, outlining the email sequences and social media posts, and on-boarding for guest teachers.