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Edna Garcia, CXO

Fractional CXO • Specializing in Branding & Business Operations 781-980-0444

Education

2010

Graduation from Fontbonne Academy

Senior Social Justice Project: Environmental Racism

Jenior Social Justice Project: No More Child Brides

2011 - 2012

Anna Maria College

Sociology

2012-2013

Inner Strength Yoga Teacher Training

Employment

2014-2015

Office Coordinator for Neuropathy Clinic and Living Well Aesthetics

2014- 2022

Edna Garcia DBA Sole Proprietorship

I am a fractional Chief Experience Officer, speckling in branding, systems, and daily operations. I work best alongside CEOs and founders who need to increase their capacity for deep work & high-value partnerships.

Over six years I’ve supported a range of sexological bodyworkers, therapists, curriculum authors, e-commerce stores, neuroscience medical professors and 6-figure content marketing agency owners.

In every partnership, I design systems based on the brand and business model. Once systems are in place, I oversee the each system. I either manually complete work based on SOPs (that I often write up myself!) or automate workflows to increase productivity. My superpower is taking ideas and turning them into projects that are completed on time and on budget.

Continuing Education & Activities

2015-2016 Sovereignty School: Womxn’s Reproductive Health Education

2015-2017 Amba Embodiment YTT with Meghan M

2015 - on Mentorship with

Shara Raqs

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2018 Rebloom Your Business: Trauma-Informed Training with Rachel Maddox

2018 & 2020 Jaguar & Jaguar in the Time of Cholera with Kimberly Johnson

2015-2019 Mentorship with Luciana Proaño

2020 Member of the Co-holder Committee for BIPOC Medicine Makers

2021 Full-Spectrum Doula Trainings

Techstack of Choice

I understand how to map a business model to the digital/tech components. Here are the software and platforms I am proficient in and encourage clients to use:

Shopify (e-commerce)

Leadpages (conversion pages)

Active Campaign (email management)

Community (text platform)

Meta Platform Ads (paid reach - including Instagram and Facebook)

Pinterest Ads (paid reach)

Canva (design)

Procreate (illustration)

Coda (interactive docs & company wiki)

Programs & events I’ve helped organize...

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THRIVE Mentorship

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Crafting the concept and supporting with execution. The first run of this program was paid for by participants, it’s 2nd cohort was sponsored by Lululemon. I was involved in allocating funds and creating a fundraising deck for future sponsors.

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I am not your Token!

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Handling everything from invitations to speakers, collecting all necessary information, tech-set up, email sequence, promotion, and completion with CSV delivery.

Reclaiming Your Body 2019

A sold-out online retreat with 10 guest teachers. Audience was primarily a doula and birth-worker student base. This 8-week marketing campaign, 3-day event, and follow-up was a vital part of filling a future online course for birth worker certification. I handled creative direction, design of marketing assets, outlining the email sequences and social media posts, and on-boarding for guest teachers.

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