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BCA Mobile - Bank Reinvent
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8. Design Conclusion

The final conclusion of your design ideation.
From the usability testing, we got to understand that:
Registration process has exceeded its usability score to improve from 3.9 to 4.8. It means customers feel way more excited using the new interface than the existing offline registration flow.
Customers’ most used features being way more acessible made its usability score as follows: Balance checking (4.5 out of 5), Money transfer (4.6 out of 5), Transaction history / mutasi (4.5 out of 5).
New proposed features desirability: Saku (4.1)
Overall experience seems to improved from the score of 4.4 to 4.8
The research has exceeded each key results on
2. Design Goals
⁠
Associated Objective
Key Result
Owner
Initial
🎯 Metric Target
Actual Result
🌟 Achievement
1
Reinvent the app to attract new & existing BCA users while improving app usability
Improving usability of registration from 4 to 4.8
EA
Ecky Alimansyah
4
4.8
4.8
100%
2
Reinvent the app to attract new & existing BCA users while improving app usability
Improving overall experience from 4.4 to 4.8
EA
Ecky Alimansyah
4.4
4.7
4.8
133%
3
Reinvent the app to attract new & existing BCA users while improving app usability
Achieve new features desirability of 4.4
EA
Ecky Alimansyah
0
4.4
4.5
102%
There are no rows in this table
3
Count
⁠
Lastly, it needs to be tested to wider amount customers.
⁠

That’s all folks. Do not hesitate to send me your thoughts to 💌
eckyalimansyah@gmail.com
⁠
⁠

Thanks 🍻

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