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Part 1

Goal:

To help Drew build his LinkedIn following by creating a recurring weekly post that celebrates wins by prospective clients in his industry. We are drawing inspiration

Process:

Using the spreadsheet below, go to the website for each company
Make sure they fit the description of my ICP -
Find their instagram - typically a link at the bottom of the page
Look on their instagram, as far back as back May 15th
Add relevant details of newsworthy posts to the tracker

IF you find 10 companies with newsworthy posts, you can stop.
If you don’t fill out the tracker in full because the accounts didn’t have newsworthy posts, that is totally ok. You are being evaluated on the accuracy of your work not the number of newsworthy posts on these companies pages.

Newsworthy means:

New distribution - meaning sales into a new store or e-commerce platform
New product - a new flavor, size or type
New packaging design - the packaging around the product is different
Anniversaries - the company is celebrating an anniversary
Other - something you believe is actually newsworthy

Again, you are being evaluated on the accuracy, not the number of newsworthy posts on these company’s pages.
Newsworthy Tracker 2
0
Brand Name
Type of News
Image of News
Link to Post
Date of Announcement
Notes
1
Alter Eco
New Product
image.png
5/15/2024
Open
2
Barnana, PBC
New Distribution - Stores
image.png
5/24/2024
Open
3
Boochcraft
New Product
image.png
5/15/2024
Open
4
Burgh'ers Brewing
Other
image.png
5/29/2024
Open
5
Chateau Grand Traverse
Business Anniversary
image.png
5/25/2024
Open
6
Dancing Goats® Coffee
New Packaging Design
image.png
5/26/2024
Open
7
Davis Farmers Market
New Distribution - Stores
image.png
5/23/2024
Open
8
Dose Juice
New Product
image.png
5/7/2024
Open
9
Wize Tea
New Distribution - Stores
image.png
5/17/2024
Open
There are no rows in this table

Newsworthy means:

New distribution - meaning sales into a new store or e-commerce platform
New product - a new flavor, size or type
New packaging design - the packaging around the product is different
Anniversaries - the company is celebrating an anniversary

The companies must be announcing the above in a post. Do not guess about the above.

Newsworthy Examples

New distribution - sales into a new store(s)
image.png
image.png
New products - sizes, flavors or types
image.png
New packaging design
image.png
Anniversary

My ICP (Ideal Client Profile)


Industry Focus Consumer Packaged Goods (CPG)
Make sure these are exclusively - CPG companies. Examples of CPG would be beverages, food, and beauty products.

If they are anything besides something you can consume - do not include them. For example, a sustainability consulting firm would not count and should not be included.

List

Download this file:
LinkedIn Weekly Post - Target List.xlsx
23.6 kB

Inspiration

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Links to examples:


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