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The Complete BIGVU Marketing Brief
Who are BIGVU users?
1. Perfectionist Professionals
Needs: Social approval via top-notch videos.
Goals: 1. Become a recognizable authority in their field 2. To look professional 3. Be perceived as successful
Pain Points: Using multiple software, freelancers, and equipment to create the highest quality videos. Spend time researching what to say .
Method: Using teams to edit. Create professional video sets.
2. Fast and Furious
Needs: Create trust-building videos quickly so they can spend time growing their business.
Goals: 1. Create as many videos as possible 2. Reach as many people as possible by becoming an authority
Pain Points: 1. Editing takes them a long time 2. They need to spend a long time researching what to say
Method: 1. Spend time researching what to say 2. Create quick videos, with minimal editing
3. Viral Self Promoters
Needs: To create dynamic and viral videos that reach a large pool of potential customers
Goals: 1. Get as many views as possible 2. Sell their product
Pain Points: FOMO- fear of not having an audience react to their videos
Method: Use different apps to create and edit videos according to viral trends, such as adding b-roll
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