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Brief for Izzy Idowu

What you need to deliver:

1. New Concepts:

Three videos promoting the following features: your concept, no script provided. We’re looking forward to receiving your original and viral ideas!

Video 1: Teleprompter + Beauty Filters

Tutorial

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Video 2: Teleprompter + AI Eye Contact Fix

Tutorial

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(AI Eye Contact Fix scans your video and detects all the times that you are not looking at the camera. Then, it realistically adjusts your eyes in the final video so that they are looking directly at the camera, while retaining natural eye colour and blinks.)

Video 3: A new concept for: Teleprompter + Automatic Captions

2. Raw Materials

RAW Materials of all 3 Videos, including one additional Top Hook and 7 types of B-rolls.

Top Hook:

“Shh, no one will know you’re reading! “

Example:

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B-Rolls

Teleprompter Back 1-2 footages from this perspective:

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2. Teleprompter Front:

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3. Teleprompter + Feature Close (Beauty Filters, Captions, AI Eye Contact Fix)

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4. Screen recordings of Teleprompter and Features (Using Teleprompter, sing Beauty Filters, Pressing “Eye-Contact Fix” on the manu)

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5. Emotions:

Frustrated, happy, dancing etc.

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6. Make up. Show applying makeup.

FYI: We want to demonstrate that there's no need for makeup anymore - now we have beauty filters.

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CTA

Include a call to action at the end of the video. Encourage viewers to download our app for free and proudly display our logo on your phone screen.

⬇️ Download this image for CTA

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Appearance Guidelines:

Our target market consists of small businesses and entrepreneurs. Feel free to assume the roles of Coach/Teacher, Business Owner, or Real Estate Agent. Don’t refer to yourself as a content creator or video maker.

Makeup & Hair: elegant and casual

Semi-professional clothing: Do not wear gym clothes or sleeveless t-shirts.

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Key Selling Points :

Teleprompter:

No need to memorize lines

No rambling or forgetting what to say

Makes you feel confident in front of the camera

Saves time on retaking vides

All-in-one app: You can script, record, edit and share your video from your phone

AI Eye Contact

Eye contact increases the connection between you and your audience

Save time on retaking your video because of times you looked away from the camera

Create a perfect result

Beauty Filters

Even after a long day, you can look polished on camera - no puffy or greasy skin

Filters that enhance your appearance while still looking natural

Build your confidence by fighting your perfectionism and post more videos (”It’s scary to put yourself out there- filters make you more confident)

Spend less time on preparation, lights and basic makeup “I'm saving all that time like making sure that my lighting is perfect,. I know that I could just turn on my camera and record and be happy with the way that it looks”

What you need to deliver:

Appearance Guidelines:

Key Selling Points :

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