Youtube Formula Notes

Explore

Youtube Formula Notes
Youtube Formula Notes

Doc Williams

Definitions

Who (the Audience)

Where- Traffic Sources (i.e. Searching on Google)

What- Watch Time, Click Through Rate (CTR), Average view duration (AVD), Average View Percentage (AVP)

When- Real time, Date Range, When audience is on Youtube

Youtube Cheatsheet

Thumbnail- CTR

2-5 Variations- Tubebuddy

⁠

Loading www.tubebuddy.com⁠

⁠

Think of the Grocery store with different types of boxes.

Title

Build Loops:

Description: Link to playlist in first two lines of description

Pinned first comment to more similar content

Closed Captioning- Rev.com

Meta tags

Playlist

Engagement: Answering Comments and Community Tab

Chapter 10 Tasks

Task 1:

Write out your goal, mission and target audience

My Goal: Brand with Group Coaching (50 Students) and Courses, 10K subscribers

How-to, Educational

Mission: To teach ones how to use emerging tech

Creating services and tech to scale your personal brand- Micro SAAS, SWAS

Audience: Makers and Creators

Micro-Moments to Help Your Audience [4 Types of Content to Make]

I Want to Know Moment: Search for a search for a random fact.

I Want To Go Moment: I want somewhere nearby for something specific.

I Want to Do Moment: Need help performing a task

I Want to Buy Moment: Needing to buy a specific item or service

Task 2:

Real-Time Analytics of top-performing videos that are at least 6 months old that are still bringing

in the most traffic in the 48 hours. Top 25 Videos

⁠

Realtime Monthly Checkins⁠

⁠

Realtime Monthly Checkins [Template]⁠

⁠

Important Youtube Metrics⁠

⁠

Task 3:

Plan, create, and upload a video about the same topic as one of those on the list you made.

Plan- VS Videos, Beginner Step by Step Tutorials, Streaming

Checkin:

30 Day Checkin- 4.3.21- Several brand offers for sponsorships, 1 UStream Affiliate

Chapter 11 Identify Your Audience

What Does Your Brand (Channel) Stand For?

What Does My Audience Care About?

Example of Scalable Valuable Content

⁠

LegalEagle Do you want to know how our legal system works? You’ve come to the right place. LegalEagle is all about giving you an insider’s view to the legal system. Have some fun and learn to think like a lawyer. I get asked a lot about whether being a practicing attorney is like being a lawyer on TV. I love watching legal movies and courtroom dramas. It's one of the reasons I decided to become a lawyer. But sometimes they make me want to pull my hair out because they are ridiculous. So I created this channel to answer your burning questions about the law and the legal profession. While all legal movies and shows take dramatic license to make things more interesting (nobody wants to see hundreds of hours of brief writing), many of them have a grain of truth. Learn everything you always wanted to know about being an attorney! If you’re a law student or thinking about law school, check out my other channel made specifically for law students and 0Ls here: https://goo.gl/e3kEHL www.youtube.com⁠

⁠

Persona Breakdown

Demographics

Psychographics

Online Behavior

Offline Behavior

Chapter 11

⁠

ID Your Audience⁠

⁠

Task 1: List your viewer persona’s demographics: age or generation, gender, income range, education, geographical location, and relationship status.

⁠

List of Demographic⁠

⁠

Task 2: List your viewer persona’s psychographics: motivators, values, attitudes, lifestyle, fears, and goals.

Task 3: List your viewer persona’s online behavior: types of media consumed, content consumed for personal interest versus for entertainment, and channels they subscribe to.

Task 4: List your viewer persona’s offline behavior: buying behavior, habits, hobbies, and where they spend their time offline.

Chapter 12

Recon and Research

Task 1: Research at least 10 successful creators in your niche.

⁠

Similar Creator Research⁠

⁠

Similar Creator Research [Template]

Task 2: Take note of what they have in common. Watch their most successful videos and take note of video creation and editing patterns.

Task 3: See if and how they engage with their communities, both in the video comments and on the Community tab. Read the comments on their most popular videos.

Chapter 13 Content is King

13.1 Story Arc- Make a lasting Impact

Hook- Engagement

Reengagement- Positioning (why they should care)

Set-up- Position [getting ready for joke]

Climax- Pay off

Goosh- Easter Egg or Staple

Wrap-up- CTA

Task 1: Go back to the Chapter 12 Task 1-3. Analyze each of their highest rated videos with the Story Arc Model.

Story Arc Model: Hook, Reengagement, Setup, Reengagement, Climax, Goosh, Wrap Up

⁠

Story Arc⁠

⁠

Story Arc Review of Content

⁠

Story Arc Review⁠

⁠

Task 2: Create your next video using the story arc.

Chapter 14

⁠

Video Breakdown⁠

⁠

Who (the Audience)

Where- Traffic Source

What- Watch Time, CTR, Average view duration (AVD), Average View Percentage (AVP)

When- Real time, Date Range, When audience is on Youtube

Action Exercise

Task 1: Look for meet-ups- Created Online Youtube Mastermind

Task 2: Create your own mastermind

Task 3: Look at the video for the last 90 days.

Task 4: Validate your viewer's persona

Chapter 15

Task 1: Using what you learned in this chapter, brainstorm ten new title ideas

for your next video. Narrow it down to three possible titles. Make sure your titles are easy to remember and simple to explain and share.

Task 2: Brainstorm 3-4 possible thumbnail ideas for each title. Use YouTube and

Google images to come up with ideas to make the ideas stronger. Pick a

thumbnail strategy and sketch it out (don’t worry about being an artist).

Task 3: Get human feedback on these ideas from your mastermind group.

⁠

Loading docs.google.com⁠

⁠

Cheatsheet

Thumbnail- CTR

2-5 Variations- Tubebuddy

Think of the Grocery store with different types of boxes.

Title

Build Loops:

Description: Link to playlist in first two lines of description

Pinned first comment to more similar content

Closed Captioning- Rev.com

Meta tags

Playlist

Engagement: Answering Comments and Community Tab

Additional Notes:

Chapter 4 Part 2

Algorithms with an “S”

The surface features viewers see are:

Browse Features: Homepage and Subscriptions

Suggested

Trending

Notification

Chapter 6 Make Money Partnering with Youtube

Join the Partner Program- 1K Subscribers + 4K Hours of Watch Time in One Year

Channel Memberships, Youtube Premium

Live Stream, Super Chat and Super Stickers

Merch

Chapter 7 Use Your Influence to Generate Big Money