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Lean UX: Business Assumptions Worksheet

Surfacing assumptions is an important first step in Lean UX. This checklist is a useful guide to help your team to surface assumptions.

Business Assumptions

I believe my customers have a need to ________________.
e.g. I believe my customers have a need to
know real-time arrival time of public buses
.

These needs can be solved with ________________.
e.g. These needs can be solved with
a mobile app to display real-time arrival times for public buses
.

My initial customers are (or will be) ________________.
e.g. My initial customers are
office workers who rely on buses to commute everyday
.

The #1 value a customer wants to get out of my product is ________________.
e.g. The key value a customer wants to get out of my product is
to minimise waiting time for buses
.

They also can also get these additional benefits ________________.
e.g. The customer can also get these additional benefits:
peace of mind and better estimate travel time
.

I will acquire the majority of my customers through ________________.
e.g. I will acquire the majority of my customers through
social media marketing and word-of-mouth
.

I will make money by ________________.
e.g. I will make money by
charging transaction fee from in-app purchase of monthly bus passes
.

My primary competition in the market will be ________________.
e.g. My primary competition in the market will be
larger bus companies already with in-house applications
.

We will beat them due to ________________.
e.g. We will beat them due to
our positioning as bus companies-agnostic - a platform designed for all bus companies.

My biggest product risk is ________________.
e.g. My biggest product risk is
inability to display accurate arrival times to users
.

We will solve this through ________________.
e.g. We will solve this through
a more robust technical implementation
.

We will know we are successful when we see the following changes in customer behaviour: ________________.
e.g. We will know we are successful when we see the following changes in customer behaviour: Increasing daily views of the bus schedule, increasing transaction (monthly pass purchases).
What other assumptions do we have that, if proven false, will cause our business/project to fail? ________________.
e.g. What other assumptions do we have that, if proven false, will cause our business/project to fail?
Users have strong dislike for erratic bus arrival time, bus companies see the commercial benefits of sharing their bus schedules with a third-party platform
.


User Assumptions

Who is the user? ________________.
e.g. Who is the user?
Commuters

Where does our product fit in their work or life? ________________.
e.g. Where does our product fit in their work or life?
Daily commute
.

What problems does our product solve? ________________.
e.g. What problems our product solve?
Uncertainty surrounding bus arrival time and hence erratic bus waiting time.

When and how is our product used? ________________.
e.g. When and how is our product used?
Whenever they want to plan their daily commute on public buses, by checking of bus arrival times, they can minimise waiting time and have greater peace of mind
.

What features are important? ________________.
e.g. What features are important?
Realtime bus arrival times schedule, notifications, monthly pass purchase.

How should our product look and behave? ________________.
e.g. How should our product look and behave?
Functional, minimalist that enable user to quickly view bus arrival time.


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