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Project Proposal -

Presented to John Doe, CEO, Example Corp. `

Project Summary & Scope


Example Corp is looking to establish a digital presence for the business with a primary focus on roofing and siding installations. The aim is to create a landing page style website that not only showcases past projects and client testimonials but also provides information about the services offered, the crew, and certifications. Additionally, the website should enable potential customers to request quotes easily and send those requests to Example Corp CEO, John Doe (

Project Scope

The primary goal of the website is to establish Example Corp as a leader in commercial and roofing installations in the Mid-Michigan area. Key objectives include:
Create a landing page style website featuring the business logo, crew, and certifications.
Showcase a portfolio of past installations to establish credibility and attract potential customers.
Generate new leads through a user-friendly quote request form.
Use current Google and Facebook reviews in a testimonials section

Content and Features

The website will consist of the following pages and features:
Landing Page: Featuring the logo, crew, and certifications.
Installation Portfolio: A gallery of past installations.
Crews: Information about the crew and their expertise.
Quote: A form that allows potential customers to request a quote. The form should send an email to Example Corp upon submission.
Testimonials: Featuring 3-10 Google testimonials.

Who is the intended user/audience?

The ideal target audience for the website includes potential new customers in the Mid-Michigan area looking for commercial and roofing installations. The priority of the projects Example Corp. is looking to attract are as follows:
Mid-Large Size Housing Developers
Commercial Multi-Family Housing owners

Design Preferences

The design of the website should align with the existing brand identity

Template Options

Please visit ALL of the pages in each template option. Understand this has a large effect on how you want your site to look and behave. We can make significant edits, but it may slow down development time from initial projections


Screenshot 2023-09-04 at 7.12.17 PM.png

Logo and Favicon

Example Corp Logo

A Favicon will be requested during phase 1 of development. If one isn’t provided, we will use the Website Design & Assets portion of the budget to produce one

Domain and Hosting

The domain is already owned by Michigan Exterior Pros through Google Domains. Hosting recommendations will be provided if needed.

Primary Marketing Channels

Facebook Page
Google Business Profile
Local Print / Word of mouth

Points of contact

CEO: Dennis Towns

Budget Breakdown
First Invoice
Final Invoice
Website Development
Website Design & Assets
There are no rows in this table

Invoice Timeline

First invoice is to be paid upon signing of the Website Development Agreement by Example Corp.
Final Invoice is to be paid within 30 days of the website launch via invoice to Example Corp.
Project Timeline
View of Project Timeline
Sep 11 - Sep 24
Phase 1: Discovery and Planning
Phase 2: Design and Development
Phase 3: Testing and Launch
Phase 4: Post-Launch Support
Sep 11
Sep 13
Sep 15
Sep 17
Sep 19
Sep 21
Sep 23
Phase 1: Discovery and Planning
Phase 2: Design and Development
Phase 3: Testing and Launch
Phase 4: Post-Launch Support

🔧 Maintenance and Updates

Once the website is live, a plan for updates and maintenance will be established. A stakeholder from Example Corp will be trained on how to make basic updates during phase 3, or a maintenance package or ongoing relationship will be proposed based on Michigan Exterior Pros preference

Open Questions❓

Please Answer these below before responding

Question #1

What template would you like to start with?

Question #2

Please give a short few sentences on what information and feeling you want your users to come away with.



⬇️ Client Comments and Questions ⬇️

Have any comments, questions or concerns? Please list this below and tag the sender in this document using the @ sign. We look forward to working with you!


Towns Consulting

Web software solutions delivered fast & built to scale!

Dennis Towns, CEO

☎️ (810) 339-4953
📍 6272 Saginaw Road #1014 Grand Blanc, MI

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