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Pipeline

2. Commercial Pipeline Interface

Purpose: Revenue generation and client management Design: Kanban + metrics hybrid
Top Section: Pipeline metrics bar
Total pipeline value
Weighted pipeline value
Conversion rates by stage
Average deal velocity
Main Section: Deal stages as swim lanes
Prospect → Qualified → Discovery → Proposal → Verbal → Won/Lost
Cards show: Org name, contact, value, ICP score, days in stage
Color coding by ICP score and urgency
Bottom Section: Quick actions
Log touchpoint
Schedule follow-up
Update ICP score
Create engagement (for won deals)
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ACME Audit $5k
Venture
Organization
Value (Est)
$5,000.00
Close By
Sat, Sep 20
Topics
Alithea Ops Service
Venture
Organization
Value (Est)
$12,000.00
Close By
Sat, Dec 20
Topics
ICP Segment
Next Action
SOW
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