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Advanced marketing calculator


Marketing budget as-is
00000
5000
CPM ($) as-is
00
5
Impressions as-is

1,000,000


CTR (%) as-is
00
2
Traffic as-is

20,000


CPC as-is

0.25$


Add-to-Cart Rate (%) as-is
00
10
Total Add to Carts as-is

2,000


Cost per Add-to-cart as-is

2.5$


Payment Conversion (%) as-is
00
15
Cart Abandonment Rate as-is

85%


Total Orders as-is

300


Cost per Order as-is

16.7$


Overall Conversion Rate as-is

1.5%


Average Order Balue as-is
000
75
Total Sales as-is

22,500$


Margin as-is (%)
00
20
Profit as-is

4,500$


ROMI as-is

-10%


ROAS as-is

4.5


Marketing budget to-be
00000
5000
CPM ($) to-be
00
5
Impressions to-be

1,000,000


CTR (%) to-be
00
2
Traffic to-be

20,000


CPC to-be

0.25$


Add-to-Cart Rate (%) to-be
00
10
Total Add to Carts to-be

2,000


Cost per Add to Cart to-be

2.5$


Payment Conversion (%) to-be
00
15
Cart Abandonment Rate to-be

85%


Total Orders to-be

300


Cost per Order to-be

16.7$


Overall Conversion Rate to-be

1.5%


Average Order Value new
000
75
Total Sales to-be

22,500$


Margin to-be (%)
00
20
Profit to-be

4,500$


ROMI to-be

-10%


ROAS to-be

4.5




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