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Advanced marketing calculator


Marketing budget as-is
00000
5000

CPM ($) as-is
00
5

Impressions as-is
1,000,000

CTR (%) as-is
00
2

Traffic as-is
20,000

CPC as-is
0.25$

Add-to-Cart Rate (%) as-is
00
10

Total Add to Carts as-is
2,000

Cost per Add-to-cart as-is
2.5$

Payment Conversion (%) as-is
00
15

Cart Abandonment Rate as-is
85%

Total Orders as-is
300

Cost per Order as-is
16.7$

Overall Conversion Rate as-is
1.5%

Average Order Balue as-is
000
75

Total Sales as-is
22,500$

Margin as-is (%)
00
20

Profit as-is
4,500$

ROMI as-is
-10%

ROAS as-is
4.5

Marketing budget to-be
00000
5000

CPM ($) to-be
00
5

Impressions to-be
1,000,000

CTR (%) to-be
00
2

Traffic to-be
20,000

CPC to-be
0.25$

Add-to-Cart Rate (%) to-be
00
10

Total Add to Carts to-be
2,000

Cost per Add to Cart to-be
2.5$

Payment Conversion (%) to-be
00
15

Cart Abandonment Rate to-be
85%

Total Orders to-be
300

Cost per Order to-be
16.7$

Overall Conversion Rate to-be
1.5%

Average Order Value new
000
75

Total Sales to-be
22,500$

Margin to-be (%)
00
20

Profit to-be
4,500$

ROMI to-be
-10%

ROAS to-be
4.5





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