Share
Explore

Advanced marketing calculator for ecommerce

Developed by Datmark.com
In this column you can enter current metrics of your ecommerce (”as-is” state) 👇
Here you can make a small changes in metrics (”to-be” state) 👇
Here you can see the effect of this small (or not) changes
👇

Marketing budget as-is
00000
5000

CPM ($) as-is
00
5

Impressions as-is
1,000,000

CTR (%) as-is
00
2

Traffic as-is
20,000

CPC as-is
0.25$

Add-to-Cart Rate (%) as-is
00
10

Total Add to Carts as-is
2,000

Cost per Add-to-cart as-is
2.5$

Payment Conversion (%) as-is
00
15

Cart Abandonment Rate as-is
85%

Total Orders as-is
300

Cost per Order as-is
16.7$

Overall Conversion Rate as-is
1.5%

Average Order Value as-is
000
75

Total Sales as-is
22,500$

Margin as-is (%)
00
20

Profit as-is
4,500$

ROMI as-is
-10%

ROAS as-is
4.5

Marketing budget to-be
00000
5000

CPM ($) to-be
000
6.6

Impressions to-be
757,576

CTR (%) to-be
00
2

Traffic to-be
15,152

CPC to-be
0.33$

Add-to-Cart Rate (%) to-be
00
10

Total Add to Carts to-be
1,515

Cost per Add to Cart to-be
3.3$

Payment Conversion (%) to-be
0000
21.3

Cart Abandonment Rate to-be
78.7%

Total Orders to-be
323

Cost per Order to-be
15.5$

Overall Conversion Rate to-be
2.1%

Average Order Value new
000
94

Total Sales to-be
30,362$

Margin to-be (%)
0000
21.3

Profit to-be
6,467$

ROMI to-be
29.3%

ROAS to-be
6.1





Change in
absolute and percents
-242,424
-24.2%
-4,848
-24.2%

0.08$
32%


-485
-24.3%

0.8$
32%

-6.3 p.p
-7.4%

23
7.7%
-1.2$
-7.1%
0.6 p.p
7.7%


7,862$
34.9%
1,967$
43.7%
39.3 p.p
-393.4%

1.6
34.9%


Rate this tool

facebook-like reaction
1
thumbs-down reaction


Other products

Ecomtrends
Monitor trends in your industry and segment, compare your traffic with competitors

600 questions to your data
Free completely guide for ecommerce in Notion


Explorely
Ask any questions to your sales and customers data in easy chat interface

All rights reserved
2016-2022

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.