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Advanced marketing calculator for ecommerce

Developed by jetmetrics.io
In this column you can enter current metrics of your ecommerce (”as-is” state) 👇
Here you can make a small changes in metrics (”to-be” state) 👇
Here you can see the effect of this small (or not) changes
👇

Marketing budget as-is
00000
5000
CPM ($) as-is
00
4
Impressions as-is
1,250,000

CTR (%) as-is
00
2
Traffic as-is
25,000

CPC as-is
0.2$

Add-to-Cart Rate (%) as-is
00
10
Total Add to Carts as-is
2,500

Cost per Add-to-cart as-is
2$

Payment Conversion (%) as-is
00
15
Cart Abandonment Rate as-is
85%

Total Orders as-is
375

Cost per Order as-is
13.3$

Overall Conversion Rate as-is
1.5%

Average Order Value as-is
000
94
Total Sales as-is
35,250$

Margin as-is (%)
00
20
Profit as-is
7,050$

ROMI as-is
41%

ROAS as-is
7.1

Marketing budget to-be
00000
5000
CPM ($) to-be
000
3.5
Impressions to-be
1,428,571

CTR (%) to-be
00
2
Traffic to-be
28,571

CPC to-be
0.18$

Add-to-Cart Rate (%) to-be
00
10
Total Add to Carts to-be
2,857

Cost per Add to Cart to-be
1.8$

Payment Conversion (%) to-be
00
15
Cart Abandonment Rate to-be
85%

Total Orders to-be
429

Cost per Order to-be
11.7$

Overall Conversion Rate to-be
1.5%

Average Order Value new
000
94
Total Sales to-be
40,326$

Margin to-be (%)
00
20
Profit to-be
8,065$

ROMI to-be
61.3%

ROAS to-be
8.1



Change in
absolute and percents
178,571
14.3%
3,571
14.3%

-0.02$
-12.5%


357
14.3%

-0.2$
-12.5%

0 p.p
0%

54
14.4%
-1.7$
-12.6%
0 p.p
14.4%






5,076$
14.4%
1,015$
14.4%
20.3 p.p
49.5%

1
14.4%

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