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Advanced marketing calculator for ecommerce

Developed by jetmetrics.io

In this column you can enter current metrics of your ecommerce (”as-is” state) 👇
Here you can make a small changes in metrics (”to-be” state) 👇
Here you can see the effect of this small (or not) changes
👇

Marketing budget as-is
00000
5000
CPM ($) as-is
00
4
Impressions as-is

1,250,000


CTR (%) as-is
00
2
Traffic as-is

25,000


CPC as-is

0.2$


Add-to-Cart Rate (%) as-is
00
10
Total Add to Carts as-is

2,500


Cost per Add-to-cart as-is

2$


Payment Conversion (%) as-is
00
15
Cart Abandonment Rate as-is

85%


Total Orders as-is

375


Cost per Order as-is

13.3$


Overall Conversion Rate as-is

1.5%


Average Order Value as-is
000
94
Total Sales as-is

35,250$


Margin as-is (%)
00
20
Profit as-is

7,050$


ROMI as-is

41%


ROAS as-is

7.1


Marketing budget to-be
00000
5000
CPM ($) to-be
000
3.5
Impressions to-be

1,428,571


CTR (%) to-be
00
2
Traffic to-be

28,571


CPC to-be

0.18$


Add-to-Cart Rate (%) to-be
00
10
Total Add to Carts to-be

2,857


Cost per Add to Cart to-be

1.8$


Payment Conversion (%) to-be
00
15
Cart Abandonment Rate to-be

85%


Total Orders to-be

429


Cost per Order to-be

11.7$


Overall Conversion Rate to-be

1.5%


Average Order Value new
000
94
Total Sales to-be

40,326$


Margin to-be (%)
00
20
Profit to-be

8,065$


ROMI to-be

61.3%


ROAS to-be

8.1




Change in
absolute and percents

178,571
14.3%

3,571
14.3%


-0.02$
-12.5%



357
14.3%


-0.2$
-12.5%


0 p.p
0%


54
14.4%

-1.7$
-12.6%

0 p.p
14.4%







5,076$
14.4%

1,015$
14.4%

20.3 p.p
49.5%


1
14.4%


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