Advanced marketing calculator for ecommerce
Advanced marketing calculator for ecommerce
Developed by jetmetrics.io
In this column you can enter current metrics of your ecommerce (”as-is” state) 👇
Here you can make a small changes in metrics (”to-be” state) 👇
Here you can see the effect of this small (or not) changes
👇
Marketing budget as-is
00000
5000CPM ($) as-is
00
4Impressions as-is
1,250,000
1,250,000
CTR (%) as-is
00
2Traffic as-is
25,000
25,000
CPC as-is
0.2$
0.2$
Add-to-Cart Rate (%) as-is
00
10Total Add to Carts as-is
2,500
2,500
Cost per Add-to-cart as-is
2$
2$
Payment Conversion (%) as-is
00
15Cart Abandonment Rate as-is
85%
85%
Total Orders as-is
375
375
Cost per Order as-is
13.3$
13.3$
Overall Conversion Rate as-is
1.5%
1.5%
Average Order Value as-is
000
94Total Sales as-is
35,250$
35,250$
Margin as-is (%)
00
20Profit as-is
7,050$
7,050$
ROMI as-is
41%
41%
ROAS as-is
7.1
7.1
Marketing budget to-be
00000
5000CPM ($) to-be
000
3.5Impressions to-be
1,428,571
1,428,571
CTR (%) to-be
00
2Traffic to-be
28,571
28,571
CPC to-be
0.18$
0.18$
Add-to-Cart Rate (%) to-be
00
10Total Add to Carts to-be
2,857
2,857
Cost per Add to Cart to-be
1.8$
1.8$
Payment Conversion (%) to-be
00
15Cart Abandonment Rate to-be
85%
85%
Total Orders to-be
429
429
Cost per Order to-be
11.7$
11.7$
Overall Conversion Rate to-be
1.5%
1.5%
Average Order Value new
000
94Total Sales to-be
40,326$
40,326$
Margin to-be (%)
00
20Profit to-be
8,065$
8,065$
ROMI to-be
61.3%
61.3%
ROAS to-be
8.1
8.1
Change in
absolute and percents
178,57114.3%
178,571
14.3%
3,57114.3%
3,571
14.3%
-0.02$-12.5%
-0.02$
-12.5%
35714.3%
357
14.3%
-0.2$-12.5%
-0.2$
-12.5%
0 p.p0%
0 p.p
0%
5414.4%
54
14.4%
-1.7$-12.6%
-1.7$
-12.6%
0 p.p14.4%
0 p.p
14.4%
5,076$14.4%
5,076$
14.4%
1,015$14.4%
1,015$
14.4%
20.3 p.p49.5%
20.3 p.p
49.5%
114.4%
1
14.4%
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