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Advanced marketing calculator for ecommerce
Developed by Datmark.com
In this column you can enter current metrics of your ecommerce (”
as-is
” state) 👇
Here you can make a small changes in metrics (”
to-be
” state) 👇
Here you can see the effect of this small (or not) changes
👇
Marketing budget
as-is
00000
5000
CPM
($)
as-is
00
5
Impressions
as-is
1,000,000
CTR
(%)
as-is
00
2
Traffic
as-is
20,000
CPC
as-is
0.25$
Add-to-Cart Rate
(%)
as-is
00
10
Total Add to Carts
as-is
2,000
Cost per Add-to-cart
as-is
2.5$
Payment Conversion
(%)
as-is
00
15
Cart Abandonment Rate
as-is
85%
Total Orders
as-is
300
Cost per Order
as-is
16.7$
Overall Conversion Rate
as-is
1.5%
Average Order Value
as-is
000
75
Total Sales
as-is
22,500$
Margin
as-is
(%)
00
20
Profit
as-is
4,500$
ROMI
as-is
-10%
ROAS
as-is
4.5
Marketing budget
to-be
00000
5000
CPM
($)
to-be
000
6.6
Impressions
to-be
757,576
CTR
(%)
to-be
00
2
Traffic
to-be
15,152
CPC
to-be
0.33$
Add-to-Cart Rate
(%)
to-be
00
10
Total Add to Carts
to-be
1,515
Cost per Add to Cart
to-be
3.3$
Payment Conversion
(%)
to-be
0000
21.3
Cart Abandonment Rate
to-be
78.7%
Total Orders
to-be
323
Cost per Order
to-be
15.5$
Overall Conversion Rate
to-be
2.1%
Average Order Value
new
000
94
Total Sales
to-be
30,362$
Margin
to-be
(%)
0000
21.3
Profit
to-be
6,467$
ROMI
to-be
29.3%
ROAS
to-be
6.1
Change in
absolute
and
percents
-242,424
-24.2%
-4,848
-24.2%
0.08$
32%
-485
-24.3%
0.8$
32%
-6.3 p.p
-7.4%
23
7.7%
-1.2$
-7.1%
0.6 p.p
7.7%
7,862$
34.9%
1,967$
43.7%
39.3 p.p
-393.4%
1.6
34.9%
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All rights reserved
Datmark LLC
team@datmark.com
2016-2022
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