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Advanced marketing calculator for ecommerce

Developed by jetmetrics.io

In this column you can enter current metrics of your ecommerce (”as-is” state) 👇

Here you can make a small changes in metrics (”to-be” state) 👇

Here you can see the effect of this small (or not) changes

👇

Marketing budget as-is

⁠

00000

5000

⁠

CPM ($) as-is

⁠

Impressions as-is

⁠

1,250,000

⁠

CTR (%) as-is

⁠

Traffic as-is

⁠

25,000

⁠

CPC as-is

⁠

0.2$

⁠

Add-to-Cart Rate (%) as-is

⁠

Total Add to Carts as-is

⁠

2,500

⁠

Cost per Add-to-cart as-is

⁠

2$

⁠

Payment Conversion (%) as-is

⁠

Cart Abandonment Rate as-is

⁠

85%

⁠

Total Orders as-is

⁠

375

⁠

Cost per Order as-is

⁠

13.3$

⁠

Overall Conversion Rate as-is

⁠

1.5%

⁠

Average Order Value as-is

⁠

000

⁠

Total Sales as-is

⁠

35,250$

⁠

Margin as-is (%)

⁠

Profit as-is

⁠

7,050$

⁠

ROMI as-is

⁠

41%

⁠

ROAS as-is

⁠

7.1

⁠

Marketing budget to-be

⁠

00000

5000

⁠

CPM ($) to-be

⁠

000

3.5

⁠

Impressions to-be

⁠

1,428,571

⁠

CTR (%) to-be

⁠

Traffic to-be

⁠

28,571

⁠

CPC to-be

⁠

0.18$

⁠

Add-to-Cart Rate (%) to-be

⁠

Total Add to Carts to-be

⁠

2,857

⁠

Cost per Add to Cart to-be

⁠

1.8$

⁠

Payment Conversion (%) to-be

⁠

Cart Abandonment Rate to-be

⁠

85%

⁠

Total Orders to-be

⁠

429

⁠

Cost per Order to-be

⁠

11.7$

⁠

Overall Conversion Rate to-be

⁠

1.5%

⁠

Average Order Value new

⁠

000

⁠

Total Sales to-be

⁠

40,326$

⁠

Margin to-be (%)

⁠

Profit to-be

⁠

8,065$

⁠

ROMI to-be

⁠

61.3%

⁠

ROAS to-be

⁠

8.1

⁠

Change in

absolute and percents

⁠

178,571

⁠

14.3%

⁠

3,571

⁠

14.3%

⁠

-0.02$

⁠

-12.5%

⁠

357

⁠

14.3%

⁠

-0.2$

⁠

-12.5%

⁠

0 p.p

⁠

0%

⁠

54

⁠

14.4%

⁠

-1.7$

⁠

-12.6%

⁠

0 p.p

⁠

14.4%

⁠

5,076$

⁠

14.4%

⁠

1,015$

⁠

14.4%

⁠

20.3 p.p

⁠

49.5%

⁠

1

⁠

14.4%

⁠

Rate this tool

⁠

Check out Jetmetrics

⁠

This link can't be embedded.⁠

⁠

team@datmark.com⁠

⁠

2016-2022

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