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Advanced marketing calculator for ecommerce
Developed by jetmetrics.io
In this column you can enter current metrics of your ecommerce (”
as-is
” state) 👇
Here you can make a small changes in metrics (”
to-be
” state) 👇
Here you can see the effect of this small (or not) changes
👇
Marketing budget
as-is
00000
5000
CPM
($)
as-is
00
4
Impressions
as-is
1,250,000
CTR
(%)
as-is
00
2
Traffic
as-is
25,000
CPC
as-is
0.2$
Add-to-Cart Rate
(%)
as-is
00
10
Total Add to Carts
as-is
2,500
Cost per Add-to-cart
as-is
2$
Payment Conversion
(%)
as-is
00
15
Cart Abandonment Rate
as-is
85%
Total Orders
as-is
375
Cost per Order
as-is
13.3$
Overall Conversion Rate
as-is
1.5%
Average Order Value
as-is
000
94
Total Sales
as-is
35,250$
Margin
as-is
(%)
00
20
Profit
as-is
7,050$
ROMI
as-is
41%
ROAS
as-is
7.1
Marketing budget
to-be
00000
5000
CPM
($)
to-be
000
3.5
Impressions
to-be
1,428,571
CTR
(%)
to-be
00
2
Traffic
to-be
28,571
CPC
to-be
0.18$
Add-to-Cart Rate
(%)
to-be
00
10
Total Add to Carts
to-be
2,857
Cost per Add to Cart
to-be
1.8$
Payment Conversion
(%)
to-be
00
15
Cart Abandonment Rate
to-be
85%
Total Orders
to-be
429
Cost per Order
to-be
11.7$
Overall Conversion Rate
to-be
1.5%
Average Order Value
new
000
94
Total Sales
to-be
40,326$
Margin
to-be
(%)
00
20
Profit
to-be
8,065$
ROMI
to-be
61.3%
ROAS
to-be
8.1
Change in
absolute
and
percents
178,571
14.3%
3,571
14.3%
-0.02$
-12.5%
357
14.3%
-0.2$
-12.5%
0 p.p
0%
54
14.4%
-1.7$
-12.6%
0 p.p
14.4%
5,076$
14.4%
1,015$
14.4%
20.3 p.p
49.5%
1
14.4%
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1
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