Explore

Advanced marketing calculator for ecommerce

Developed by Datmark.com

In this column you can enter current metrics of your ecommerce (”as-is” state) 👇

Here you can make a small changes in metrics (”to-be” state) 👇

Here you can see the effect of this small (or not) changes

👇

Marketing budget as-is

⁠

00000

5000

⁠

CPM ($) as-is

⁠

Impressions as-is

⁠

1,000,000

⁠

CTR (%) as-is

⁠

Traffic as-is

⁠

20,000

⁠

CPC as-is

⁠

0.25$

⁠

Add-to-Cart Rate (%) as-is

⁠

Total Add to Carts as-is

⁠

2,000

⁠

Cost per Add-to-cart as-is

⁠

2.5$

⁠

Payment Conversion (%) as-is

⁠

Cart Abandonment Rate as-is

⁠

85%

⁠

Total Orders as-is

⁠

300

⁠

Cost per Order as-is

⁠

16.7$

⁠

Overall Conversion Rate as-is

⁠

1.5%

⁠

Average Order Value as-is

⁠

000

⁠

Total Sales as-is

⁠

22,500$

⁠

Margin as-is (%)

⁠

Profit as-is

⁠

4,500$

⁠

ROMI as-is

⁠

-10%

⁠

ROAS as-is

⁠

4.5

⁠

Marketing budget to-be

⁠

00000

5000

⁠

CPM ($) to-be

⁠

000

6.6

⁠

Impressions to-be

⁠

757,576

⁠

CTR (%) to-be

⁠

Traffic to-be

⁠

15,152

⁠

CPC to-be

⁠

0.33$

⁠

Add-to-Cart Rate (%) to-be

⁠

Total Add to Carts to-be

⁠

1,515

⁠

Cost per Add to Cart to-be

⁠

3.3$

⁠

Payment Conversion (%) to-be

⁠

0000

21.3

⁠

Cart Abandonment Rate to-be

⁠

78.7%

⁠

Total Orders to-be

⁠

323

⁠

Cost per Order to-be

⁠

15.5$

⁠

Overall Conversion Rate to-be

⁠

2.1%

⁠

Average Order Value new

⁠

000

⁠

Total Sales to-be

⁠

30,362$

⁠

Margin to-be (%)

⁠

0000

21.3

⁠

Profit to-be

⁠

6,467$

⁠

ROMI to-be

⁠

29.3%

⁠

ROAS to-be

⁠

6.1

⁠

Change in

absolute and percents

⁠

-242,424

⁠

-24.2%

⁠

-4,848

⁠

-24.2%

⁠

0.08$

⁠

32%

⁠

-485

⁠

-24.3%

⁠

0.8$

⁠

32%

⁠

-6.3 p.p

⁠

-7.4%

⁠

23

⁠

7.7%

⁠

-1.2$

⁠

-7.1%

⁠

0.6 p.p

⁠

7.7%

⁠

7,862$

⁠

34.9%

⁠

1,967$

⁠

43.7%

⁠

39.3 p.p

⁠

-393.4%

⁠

1.6

⁠

34.9%

⁠

Rate this tool

⁠

⁠

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⁠

Datmark LLC

⁠

team@datmark.com

⁠

2016-2022

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