Explore

Glossary

A/B Test: A method of comparing two versions (A and B) of a webpage, app element, or marketing asset (like CTAs or bonus displays) to determine which one performs better with users.

Acquisition (Player Acquisition): The process of attracting and converting visitors into registered and depositing players for an online casino operator.

Algorithm Updates: Changes made by search engines (like Google) to their core ranking formulas, which can significantly impact website traffic and rankings.

Authority Links: High-quality backlinks from reputable and trustworthy websites (often with high Domain Authority - DA), crucial for SEO success.

Backlinks (Inbound Links): Links from one website to another. A core factor in SEO, where high-quality backlinks signal trust and authority to search engines.

CAGR (Compound Annual Growth Rate): The mean annual growth rate of an investment or market over a specified period longer than one year.

Commission Model: The method by which an affiliate (like Doutor Apostas) gets paid for referring players to an operator (casino). Common models include CPA, Revenue Share, and Fixed Deals.

Contingency: Funds allocated for unexpected expenses or opportunities (e.g., tools, emergency outreach, services).

Conversion Funnel: The path a user takes towards a desired action (e.g., becoming a depositing player). Optimizing involves improving each step.

Conversion Rate (Visitor→Player): The percentage of website visitors who become depositing players (e.g., 2.5%).

CPA (Cost Per Acquisition): A commission model where the affiliate is paid a fixed fee (€50–€300) for each player they refer who makes their first deposit.

DA (Domain Authority): A search engine ranking score (developed by Moz) predicting how well a website will rank. "DA 50+" indicates high-authority sites.

Disavow Tool: A tool (primarily Google Search Console) allowing website owners to ask search engines to ignore specific backlinks, often used to mitigate spam or low-quality links.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's core quality guidelines used to assess content and websites, especially critical for YMYL (Your Money Your Life) topics like gambling.

Exit Potential (Acquisition): The likelihood of the company being bought by another entity (e.g., an iGaming operator), often valued at a multiple of revenue (e.g., 3–5x).

Fixed Deal: A commission model where an operator pays a fixed monthly fee (e.g., €10,000) for guaranteed prominent placement (like first position) on the affiliate's website(s).

GEO (Geographical Market): A specific country or region targeted by the business (e.g., Brazil, Mexico, Portugal).

Hybrid Commission Model: Using a combination of different commission structures (CPA + Revenue Share + Fixed Deals) to generate revenue.

iGaming: The umbrella term for online gambling, including casinos, sports betting, poker, and bingo.

Link Building: The SEO practice of acquiring hyperlinks from other websites to your own to improve authority and rankings.

Localized SEO: Optimizing websites and content for specific geographical locations (GEOs), including language, currency, regulations, and locally relevant topics.

MoM Growth (Month-over-Month Growth): The rate of growth comparing one month to the previous month (e.g., 5% organic traffic MoM growth).

Net Profit: Total revenue minus all operating expenses, interest, and taxes.

On-Page Optimization: The process of optimizing individual web pages (content, HTML, images) to rank higher and earn more relevant traffic from search engines.

PPC (Pay-Per-Click): An online advertising model where advertisers pay each time a user clicks on one of their ads (e.g., Google Ads).

Player Value (Average Player Value): The estimated average revenue generated from a player over time (e.g., €150).

Regulated Markets: Countries or regions where online gambling is legal and overseen by a government authority (e.g., Brazil, Mexico - mentioned as focus areas).

Return on Investment (ROI): A measure of the profitability of an investment. Calculated as (Net Profit / Cost of Investment) * 100%. The document specifies timelines for achieving specific ROI percentages (e.g., 150% ROI).

Revenue Multiple: A valuation metric where a company's worth is estimated by multiplying its revenue by an industry-specific factor (e.g., 3–5x for iGaming affiliate acquisitions).

Revenue Share (Rev-Share): A commission model where the affiliate earns a percentage (25–50%) of the net revenue generated by the players they refer to the operator.

SEO (Search Engine Optimization): The practice of improving a website to increase its visibility and ranking in organic (non-paid) search engine results pages (SERPs).

Technical SEO Audits: A comprehensive analysis of a website's technical infrastructure (crawlability, indexability, site speed, mobile-friendliness, structured data) to identify and fix issues impacting search engine rankings.

Topical Authority: The concept that a website becomes recognized as a highly credible and comprehensive source of information on a specific topic (e.g., "crypto casinos in Mexico") through in-depth content, signals search engines reward.

Traffic (Organic Traffic): Visitors coming to a website from unpaid ("organic") search engine results. A key performance indicator for SEO success.

Want to print your doc?
This is not the way.

Try clicking the ··· in the right corner or using a keyboard shortcut (

CtrlP

) instead.