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XE Public Site

Welcome to the public site knowledge doc.
Here you will have easy access to metrics related to the
public site, goals, and history of sprints.

Core Metrics:


🤖 Improve website’s SEO
Page Traffic
Ranking
🎟 First time transactions
Improve site experience
Reduce drop-off
Increase retention
💄 Conversion
Accounts UI traffic
Account registration
App downloads from website


Public Site Tool Suite
0
Tool
Description
Gatekeeper
1
Amplitude
event data from actions taken by our users across our websites
Lucas
2
Yieldify
Marketing tool for pop-ups and lead funnels
Ryan
3
Iterable
Marketing tool. Mostly used for the Newsletter
Hammad
4
Contentful
CMS tool to manage webpages
Guillaume
5
Segment
Data collection tool
Aftab
6
Appsflyer
App data resource
Fabian
7
Coda
Ticket staging before jira
Mark, Alfredo
8
Jira
Developer ticket system
Guillaume, Hamid, Alok
9
Confluence
Knowledge base. Found in Jira
Guillaume, Hamid, Alok
10
Mouseflow
Tracking tool to let us know how users interact with webpages
Brandon
11
Live Chrome-data
12
Lighthouse
Pre-production performance
Carlos
13
Zendesk
XE Help Centre
14
Gitlab
Developer space
15
CurrInfoMan
Source for all currencies and information
16
GTM
17
GA
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