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Project LOGAN Brief
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Project LOGAN Brief

Prepared by: Daniel Lanza

Launching: Accounts UI

🌟
TL;DR

What is Project LOGAN
Restructure of the Login Page (Account UI)

Who is the intended user/audience?
Phase 1: Personal & Business account owners & XERA users
Phase 2: White Label Customers

Why are we launching it?
‘s conversion rate drops significantly once the user is brought into the registration flow. We need to improve this experience.

One-line pitch
Accounts UI is stuck in the past, lets bring it into the present.

Start date Goal:
Q2

Points of contact
Daniel Lanza - Project Lead
Carlos Henriquez - Engineering Lead
Nico Baldovino - Design Lead

📋 WHAT IS IT?

Formerly known as Accounts UI
The Login Page is the first stop on a user’s journey to logging in or registering for an XE account.

🔧 HOW DOES IT WORK?

Figma Designs

❓FAQs

What questions can we get ahead of via our messaging? What do we need to have pre-answered for inbound questions?

Q: Does this include the Personal and Business flows for account enrichment?
A: No. Accounts UI is the process of registering with
or Logging in. This does not include any account enrichment like name, entity or other.

Q: Where does this project need to be started?
A: It is the company’s goal to start this project in Q2.

Q: How are we building it?
A: We need to rebuild the login website in vue.js.

🚧 RISKS & MITIGATION

Are we risking anything editing accounts UI?

Risk
:
We need to make sure White Label customers continue to be able to login without issue
Mitigation
:
Lets silo the White Label product so that it will be unaffected by our changes.

Risk
:
Do not decrease user conversion
Mitigation
:
Rollout our improvements to accounts UI slowly to more and more % of xe customers. Collect feedback along the way.

⌨️ DRAFT INTERNAL COMMS

How are you giving your team & company a heads-up about this launch? It may be a synthesis of the above!

📣 DRAFT EXTERNAL COMMS

Use this space to riff on your external messagingーwhether that’s draft email copy, social copy, etc.


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