Restructure of the Login Page (Account UI)
Who is the intended user/audience?
Phase 1: Personal & Business account owners & XERA users
Phase 2: White Label Customers
‘s conversion rate drops significantly once the user is brought into the registration flow. We need to improve this experience.
Accounts UI is stuck in the past, lets bring it into the present.
Daniel Lanza - Project Lead
Carlos Henriquez - Engineering Lead
Nico Baldovino - Design Lead
Formerly known as Accounts UI
The Login Page is the first stop on a user’s journey to logging in or registering for an XE account.
What questions can we get ahead of via our messaging? What do we need to have pre-answered for inbound questions?
Q: Does this include the Personal and Business flows for account enrichment?
A: No. Accounts UI is the process of registering with
or Logging in. This does not include any account enrichment like name, entity or other.
Q: Where does this project need to be started?
A: It is the company’s goal to start this project in Q2.
Q: How are we building it?
A: We need to rebuild the login website in vue.js.
Are we risking anything editing accounts UI?
We need to make sure White Label customers continue to be able to login without issue
Lets silo the White Label product so that it will be unaffected by our changes.
Do not decrease user conversion
Rollout our improvements to accounts UI slowly to more and more % of xe customers. Collect feedback along the way.
How are you giving your team & company a heads-up about this launch? It may be a synthesis of the above!
Use this space to riff on your external messagingーwhether that’s draft email copy, social copy, etc.