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Project LOGAN Brief
Project LOGAN Brief
Prepared by: Daniel Lanza
Launching: Accounts UI
🌟 TL;DR
What is Project LOGAN
Restructure of the Login Page (Account UI)
Who is the intended user/audience?
Phase 1: Personal & Business account owners & XERA users
Phase 2: White Label Customers
Why are we launching it?
‘s conversion rate drops significantly once the user is brought into the registration flow. We need to improve this experience.
One-line pitch
Accounts UI is stuck in the past, lets bring it into the present.
Start date Goal: Q2
Points of contact
📋 WHAT IS IT?
Formerly known as Accounts UI
The Login Page is the first stop on a user’s journey to logging in or registering for an XE account.
🔧 HOW DOES IT WORK?
Figma Designs
❓FAQs
What questions can we get ahead of via our messaging? What do we need to have pre-answered for inbound questions?
Q: Does this include the Personal and Business flows for account enrichment?
A: No. Accounts UI is the process of registering with or Logging in. This does not include any account enrichment like name, entity or other.
Q: Where does this project need to be started?
A: It is the company’s goal to start this project in Q2.
Q: How are we building it?
A: We need to rebuild the login website in vue.js.
🚧 RISKS & MITIGATION
Are we risking anything editing accounts UI?
Risk: We need to make sure White Label customers continue to be able to login without issue
Mitigation: Lets silo the White Label product so that it will be unaffected by our changes.
Risk: Do not decrease user conversion
Mitigation: Rollout our improvements to accounts UI slowly to more and more % of xe customers. Collect feedback along the way.
⌨️ DRAFT INTERNAL COMMS
How are you giving your team & company a heads-up about this launch? It may be a synthesis of the above!
📣 DRAFT EXTERNAL COMMS
Use this space to riff on your external messagingーwhether that’s draft email copy, social copy, etc.
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