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Sample user Bios

Leah

Age: 42

Education: Doctor of Medicine (MD)

Hometown: Newport, Rhode Island

Family: Single, lives alone

Occupation: Doctor

Leah is a doctor with a busy and demanding schedule. She works unpredictable shifts in a mid-size

hospital, and swims for a local semi-professional team. Leah has a visual impairment for which she

uses screen reader technologies. This technology makes using apps and websites much more

convenient for Leah, but not all apps and websites are optimized for screen reader usage.

Leah cares a lot about being available to her patients and is often taking appointments at the last

minute. She would like to be able to spend as much of her non-work time as possible on her

hobbies and personal life. Leah would like for there to be an easier and efficient way to order food,

groceries, and personal care items to pick up on-the-go.

When you are ordering food delivery, what are your biggest struggles while doing so?

Most of the apps don´t have text to speech or screen reader which makes it harder for me to see what Im doing in the app..

What is your experience with digital menus?

I mostly hate it because it doesn´t have a screen reader.

What is your experience with digital payment methods?

It´s difficult to see the smaller letters sometimes.

How can it be improved?

With a text to speech feature

What features would you like to add, improve or change to have a better experience with ordering Italian food though an app?

Text to speech feature, bigger texts and bigger images

How do you feel about writing your payment information in an app?

Fine but most of the time i have a hard time reading correctly

What do you need to feel safe while writing down your payment information?

Bigger letters so I can see where Im typing my information.

Joseph

Age: 20

Education: Enrolled in online college classes

Hometown: Nairobi, Kenya

Family: Lives with their mother, father and one younger sibling

Occupation: Full time student

Joseph is a recent immigrant to the United States who is enrolled in online college classes and is

also taking classes at a night school for learning English. He can read English well, but sometimes

encounters difficulties at restaurants or while out running errands, where shopkeepers tend to

speak very quickly and limited translation options are available. Joseph is passionate about sports

and the outdoors, and wants to explore what his neighborhood has to offer.

Joseph’s priority is balancing his studies with fun, while also having time to look after his younger

sibling when his parents are at work.

When you are ordering food delivery, what are your biggest struggles while doing so?

Sometimes I can´t understand what i am ordering

What is your experience with digital menus?

Bad. I can´t understand what i am ordering

What is your experience with digital payment methods?

Im a student so i wouldnt know

How can it be improved?

What features would you like to add, improve or change to have a better experience with ordering Italian food though an app?

Adding a translation option for me to understand what im doing

How do you feel about writing your payment information in an app?

Im a student so i wouldnt know

What do you need to feel safe while writing down your payment information?

Ádding a translation feature

Carlos

Age: 50

Education: High school and some college

Hometown: New York City, New York

Family: Married with two college-aged children

Occupation: Small business owner

Carlos is a small business owner operating in the middle of a busy metropolitan area. Although

competition is tough, sales have been steadily increasing over the last few years. As the business

grows, Carlos will need a way to better manage inventory, business administration and marketing

efforts. Additionally, customers have been asking for a way to more easily place orders.

When you are ordering food delivery, what are your biggest struggles while doing so?

I dont order food because I have a business of my own.,

What is your experience with digital menus?

I think they´re convenient and cheap.

What is your experience with digital payment methods?

I use them a lot to buy inventory for my business. Sometimes the text is small and that bothers me.

How can it be improved?

What features would you like to add, improve or change to have a better experience with ordering Italian food though an app?

How do you feel about writing your payment information in an app?

What do you need to feel safe while writing down your payment information?

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