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Cropship Business Plan for SAYES
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Business Plan
Growth Targets
Within the section, the
@SOM: Serviceable Obtainable Market
for Cropship was assessed as being in the region of 20,000 users. This is an aspirational objective more likely in a 3-5 year cycle.

Users numbers are also something of a , which do not necessarily correlate with future strategy and revenue. For this reason OKRs are used below, which encompass a variety of complimentary measures across multiple business areas.

Method
Using the , the objectives across the next two financial years have been tabulated, informed by the data under the page, to define how to achieve objectives through concrete, specific and measurable actions.

These will be monitored and reviewed monthly against the . Progress reports will be authored before OKRs are updated.

Vision
The Vision is to reach in excess of 75% success rate for each Key Result within each Financial Year.

Add Objective
Objectives
0
Search
Financial Year
Objective
Associated Key Results
Progress %
2021/22
3
Starting Up Business
Complete SAYES Program
Complete 10 Expert Interviews
Secure Pre-Seed Investment of $150k+
Complete Business Administration
51%
Building MVP
Complete 10-screen UI/UX Prototype
User Testing with Positive Feedback
Stage 100pax Launch Event
27%
Growing User Base
5,000+ App Downloads
10+ Media Features
1,000+ subscriptions sold
0%
2022/23
4
Increasing recurring revenue
Limit churn to >0.5% monthly
Reach MRR of $100,000+ for 6+ months
Grow subscribers 10% MoM
EBITDA Positive by H2, 2022/23
0%
Improving Product
Release V2 Features
API Integration with 5+ Platforms
Crowdfund using Birchal $1m+
Secure Seed Investment of $500,000+
Onboard 5+ FTEs
0%
Expanding User Base
200,000+ App Downloads
50,000+ subscription sales
50+ Media Features
0%
Improving customer satisfaction
Exceed NPS of 7
0%
Add Key Result

Key Results
2
Search
Financial Year
Key Result
Associated Objective
Progress %
Principal Team
1
2021/22
Complete 10-screen UI/UX Prototype
Building MVP
000
27
Product 💻
2
2021/22
Stage 100pax Launch Event
Building MVP
000
Marketing 📢
3
2021/22
User Testing with Positive Feedback
Building MVP
000
Product 💻
4
2021/22
1,000+ subscriptions sold
Growing User Base
000
Marketing 📢
5
2021/22
5,000+ App Downloads
Growing User Base
000
Marketing 📢
6
2021/22
10+ Media Features
Growing User Base
000
Marketing 📢
7
2021/22
Build Holding Website
Growing User Base
000
Business Adminstration 🕴️
8
2021/22
Complete 10 Expert Interviews
Starting Up Business
000
51
Business Adminstration 🕴️
9
2021/22
Complete Business Administration
Starting Up Business
000
29
Business Adminstration 🕴️
10
2021/22
Complete SAYES Program
Starting Up Business
000
74
Business Adminstration 🕴️
11
2021/22
Secure Pre-Seed Investment of $150k+
Starting Up Business
000
Business Adminstration 🕴️
12
2022/23
50,000+ subscription sales
Expanding User Base
000
Marketing 📢
13
2022/23
50+ Media Features
Expanding User Base
000
Marketing 📢
14
2022/23
100,000+ Digital Impressions
Expanding User Base
000
Marketing 📢
15
2022/23
200,000+ App Downloads
Expanding User Base
000
Marketing 📢
16
2022/23
500,000+ Digital Impressions
Expanding User Base
000
Marketing 📢
17
2022/23
Exceed NPS of 7
Improving customer satisfaction
000
Support ☎️
18
2022/23
API Integration with 5+ Platforms
Improving Product
000
Product 💻
19
2022/23
Crowdfund using
@Birchal
$1m+
Improving Product
000
Business Adminstration 🕴️
20
2022/23
Onboard 5+ FTEs
Improving Product
000
People, Culture, Community 🧑‍🤝‍🧑
21
2022/23
Release V2 Features
Improving Product
000
Product 💻
22
2022/23
Secure Seed Investment of $500,000+
Improving Product
000
Business Adminstration 🕴️
23
2022/23
EBITDA Positive by H2, 2022/23
Increasing recurring revenue
000
Business Adminstration 🕴️
24
2022/23
Grow subscribers 10% MoM
Increasing recurring revenue
000
Marketing 📢
25
2022/23
Limit churn to >0.5% monthly
Increasing recurring revenue
000
Marketing 📢
26
2022/23
Reach MRR of $100,000+ for 6+ months
Increasing recurring revenue
000
Business Adminstration 🕴️
27
000
There are no rows in this table
26
Count
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