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Cropship Business Plan for SAYES
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Business Plan
This page informs the
@Marketing 📢
Team of the Strategy for building the bridge between Cropship’s customers and product.

Marketing Key Results, Channels, and their conversion data is tabulated below to help inform the direction and spend for building the customer base.

Because the product is not due to launch until April 2022, the is forecasted currently.

Marketing Key Results 2021/22
Search
Stage 100pax Launch Event
Associated Objective
Building MVP
Progress %
000
1,000+ subscriptions sold
Associated Objective
Growing User Base
Progress %
000
5,000+ App Downloads
Associated Objective
Growing User Base
Progress %
000
10+ Media Features
Associated Objective
Growing User Base
Progress %
000

Marketing Key Results 2022/23
Search
50,000+ subscription sales
Associated Objective
Expanding User Base
Progress %
000
50+ Media Features
Associated Objective
Expanding User Base
Progress %
000
100,000+ Digital Impressions
Associated Objective
Expanding User Base
Progress %
000
200,000+ App Downloads
Associated Objective
Expanding User Base
Progress %
000
500,000+ Digital Impressions
Associated Objective
Expanding User Base
Progress %
000
Grow subscribers 10% MoM
Associated Objective
Increasing recurring revenue
Progress %
000
Limit churn to >0.5% monthly
Associated Objective
Increasing recurring revenue
Progress %
000
Marketing Channels
0
Search
Channel
Description
Lead to Sale Conversion (%)
Value per lead ($)
1
Referral Program Incentive
$5 off your order for referring a friend who also gets $5 off their first order
5.5%
$100
2
Facebook Paid
Paid advertising leads
7.9%
$80
3
Google AdWords
AdWords advertising
18.0%
$50
There are no rows in this table
Leads Goals (Forecast)
2
Search
Month
Lead Source
Total leads
Purchases
Sales Amount
1
May 2022
Referral Program Incentive
41
2
$225.50
2
June 2022
Referral Program Incentive
48
3
$264.00
3
July 2022
Referral Program Incentive
51
3
$280.50
4
May 2022
Facebook Paid
50
4
$316.00
5
June 2022
Facebook Paid
55
4
$347.60
6
July 2022
Facebook Paid
60
5
$379.20
7
May 2022
Google AdWords
43
8
$387.00
8
June 2022
Google AdWords
51
9
$459.00
9
July 2022
Google AdWords
78
14
$702.00
There are no rows in this table

Dashboard
Total leads:
477
Leads converting to sales:
52
Total sales:
$3,360.80

Leads by Month
2
Created with Highcharts 9.3.1MonthTotal leadsReferral Program IncentiveFacebook PaidGoogle AdWordsMay 2022June 2022July 20220100200255075125150175

Sales by Month
2
Created with Highcharts 9.3.1MonthSales AmountMay '22Jun '22Jul '22900950100010501100115012001250130013501400





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