Cropship is a mobile-first, purpose-driven solution for food shopping and marketing. The platform empowers consumers by quantifying and tracking their impact through data-driven insights, actively promoting more sustainable choices.
By replacing the anachronistic supermarket shopping experience with a more insightful, transparent, and technologically innovative solution, the mission is to formulate a new future for food.
I am a future-forward thinker who embraces complexity and solutions-based approaches. I am inspired by technologically innovative, data-driven solutions which streamline and remove frictions from our day-to-day lives.
I believe transparent food providence and informative nutritional insight is of paramount importance for our mental and physical well-being, and should be accessible for everyone, no matter their dietary needs.
We are what we eat… and what we choose to consume underpins our energy, mood, and connection to and custodianship of
I am creating Cropship as a platform and tool to inform, inspire and innovate the options and knowledge available to consumers about their food.
It is a solution I hunger for as a shopper who is always looking for ways to simplify and economise our family’s weekly supermarket shop, reduce our impact and make the right product choices for our health, but oftentimes doesn’t know how. I am optimistic about the future; I believe we can feed 10 billion sustainably by 2030... but we need to collectively innovate and inform people to get there.
I am determined to make a difference by creating a purpose-driven, human-first company which empowers consumers to make more connected, purposeful, and impactful choices for the betterment of their finances, their health, and the future of our planet.