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Cropship Business Plan for SAYES
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Business Plan
Although Cropship is still in an early state of development, this section is still helpful in providing an initial assessment of what the market looks like now and where Cropship could excel through establishing a unique .

This is to be reviewed quarterly as part of the
@OKR Monthly Review & Progress Report
Action.

Inspiration & Competition
During the Research & Development phase of Cropship, the following businesses were identified as potential competitors but also inspiration in some instances, due to business model, features and category type.

These businesesses have been tabulated in order to assess them and reference them throughout the Business Plan.

Search
Type
Location
Name
Description
Points of Difference
Prepared Meal Delivery
8
AUS (VIC)
2
Meal delivery
UK
2
An an enterprise health platform transforming how employees access healthy food and better nutrition at work every day...workplace lunch ordering and nutrition- . Acquired by Compass group for £24m in March 2020
US
1
Plant-based meal delivery.
AUS (QLD)
1
Meal delivery
F&B Retail /Ecommerce
23
AUS (NSW)
4
Fresh Food Delivery
Australia’s leading health food sampling service. Subscription box tailored to dietaries with specialised products
This is a great model. It still doesn't do much for groceries though
AUS (SA)
4
Artisan produce and focus on locally sourcing goods.
AUS (VIC)
2
Network for finding producers etc
UK
4
Grocery delivery and recipe box service.
Recipe Boxes
US
2
Costco for millenials. Warehouse FMCGs in bulk. No subscription model.
Shape food innovation by tasting samples and give feedback each month
AUS (ALL)
4
1
Innovative clothing brand
AUS (WA)
2
Grocery price comparison app for Coles and Woolworths
Recipe Box/Meal Kits
4
US
1
Organic Groceries. Subscription model.
AUS (ALL)
2
Recipe box subscription service. Owned by Marley Spoon.
Recipe boxes. Same as Dinnerly but higher price point as more complexity.
1
Recipe box subscription service.
HealthTech
7
UK
1
Blood and Poop Tests using Continuous Glucose Monitoring
US
5
Foodmylife is a health & wellness company focused on food nutrition. We automate meal planning & food delivery, as well as provide nutrition counseling & an integrated health dashboard.
Foodsmart is the leading provider of telenutrition where we make healthy food affordable, accessible, and convenient for all.
1
App
10
AUS (SA)
1
Find local producers
AUS (VIC)
1
Up Bank
UK
1
tred.earth
Fintech which allows users to offset carbon footprint
US
2
Connecting performance dieticians, athletes and kitchens to optimise team nutrition
AUS (ALL)
2
Find local producers
Find local producers
3
Depop
Grailed
Yummi
3
AUS (SA)
1
AUS (VIC)
1
1
SWOT Analysis
This strategic planning exercise is to support decision-making within the , allowing Cropship to uncover opportunities for sucess and to highlight threats.

Add Strength
Add Opportunity
Add Weakness
Add Threat

Search
STRENGTHS
Data driven insights for customers
Contributor
CA
Cropship Admin
App-based platform allows for quick growth
Contributor
CA
Cropship Admin
Unique proposition within the existing market offerings
Contributor
CA
Cropship Admin
First to market social network for food lovers
Contributor
CA
Cropship Admin
Sustainable, purpose-driven solutions are mainstreaming within target customer base
Contributor
CA
Cropship Admin
OPPORTUNITIES
Category origination for sustainable business type
Contributor
CA
Cropship Admin
Digital nomad, early adopter audience is underserviced by current solutions
Contributor
CA
Cropship Admin
WEAKNESSES
Warehousing and delivery of products is capital intensive
Contributor
CA
Cropship Admin
Developing the platform will be expensive
Contributor
CA
Cropship Admin
Platform requires strong digital talent in SA
Contributor
CA
Cropship Admin
Some features still need to be validated
Contributor
CA
Cropship Admin
Online shopping not as convenient as physical
THREATS
Big competitors could copy approach
Contributor
CA
Cropship Admin
Contributor
CA
Cropship Admin
Business will require funding raises to grow and expand
Contributor
CA
Cropship Admin


Sustainable Competitive Advantage
Using the SAYES template, the following Sustainable Competitive Advantage table was drawn up.

Steps
Define and select Key Success Factors that would bue of high value to the customer (A)
Rate each Factor on the Value to Customer out of 10 (B)
Remove/ignore Factors with scores less than 8
For the remaining Factors, rate the Current Ability to Beat Competitors (C)
Rate the Internal Impact (level of enthusiasm it will create in the organisations (D)
Select the Factor with the highest score by totalling the scores for Value to Cusotmer and Internal Impact of the remaining Factors
Test in the ‘We Will Win by’ statement
Search
Key Success Factor (A)
Value to Customer (B)
Current Ability to Beat Competitor (C)
Internal Impact (D)
Total (E)
1
Customer Service
10
7
10
20
2
Price
8
8
7
15
3
Convenience
7
7
4
Personalisation
9
10
9
18
5
Product Range
9
9
7
16
6
Sustainability
10
10
10
20
7
Data Insights
9
10
9
18
There are no rows in this table
Statement of Intent
We Will Win by providing a platform which provides customers with the best
@Customer Service
,
@Sustainability
,
@Data Insights
and
@Personalisation

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