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Brand tone and voice
Maintain a consistent brand voice across mediums
[Company name]
Guidelines on how to speak and write like [brand name].
Our brand personality defines how we come across to others. If [brand name] were a person, how would you describe them? That description is our brand voice, which remains constant. On the other hand, our tone is adaptable, adjusting to different situations and content needs. Our brand voice gives us a consistent identity, while our tone allows us to connect with others in a friendly and understandable way.
Opting for the most fitting words
When it comes to writing branded content, we follow a set of fundamental guidelines.
Brand guidelines
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Be concise and avoid using filler words.
✓ Show an example of copy that does this well
Write in plain English and avoid jargon.
✓ Show an example of copy that does this well
Be concise and avoid using filler words.
Dos
✓ Show an example of copy that does this well
Image 1 ( e.g do's )
Dont's
✘ Show an example of copy that doesn’t do this well
Image 2 ( e.g don'ts )
Notes
Date added
7/5/2023, 4:00 AM
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