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Who To Call

⁠

Realtor.ca⁠

Agents, Broker of Records, Property Managers

this is the best place to get your reps in

no contracts, youre getting people to hop on the platform, try us out and spread the word for us by giving referral discounts

usually the title “Salesperson” do a lot of rentals, they’re good people to have using us because they do rentals every month

“Brokers” - they’re usually into buying and selling. they don’t like doing rentals because the amount you can make is really low compared to selling. they will have some rentals that they do for their larger clients, but sell to them all the same because they’re usually respected in their brokerage

“Broker of Record” - they’re the ones usually in charge of the brokerage. the best people to sell to, they almost never have listings unless its for their large clients, but they will be open to hearing you out if you can grab their attention, and will consider it because there will still be realtors in their brokerage who do leases

“Property managers” - really annoying. usually they are the listing agent and they have a team on the backend that does the screening. sweet talk them and try to get them to like the product, then use their name and try to get a hold of someone from their company.

Brokerage Demo’s

Brokerages are don’t really like doing things at a corporate level. Each realtor has the reigns and are allowed to decide their own processes.

The way to get brokerage demos is to get enough people into Cove from a brokerage, then calling management and say “hey, this, this, this and this person are using Cove and love it. They all think it is something everyone in the brokerage can use to help them out. Let me sell it to them”

Some brokerages have sales calls where they invite people on to pitch to their agents. These are great because you’re able to onboard a lot of agents at once, rather than having to reach out individually.

REITs - Asset Managers, Portfolio Managers, Vendor Teams, Associates

The highest contract values come from people with the most units. That is where RIETs come into play. They have over 7000 units under management, and employ teams of people to mange their properties. The sales cycle is extremely long — corporate moves really slow. Cold calls and cold emails don’t work with these guys. The best way is to build relationships with them at events.

Mortgage Agents

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